Essentials of business communication / Mary Ellen Guffey, Dana Loewy.
Detalles de publicación: Australia : Cengage Learning, 20136.Edición: Tenth EditionDescripción: 1 v. (various pagings ) : ill. ; 28 cmTipo de contenido:- text
- unmediated
- volume
- 9781285858913
- 1285858913
- HF5718.3 .G84 2016
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF5718.3 .G84 2016 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003272498 |
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Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site (access code is included with new copies of the text). You'll learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Please note that the Premium Website access code is included in new copies of the text. Access codes and supplements are not guaranteed with used items.
Includes bibliographical references and index.
Unit 1: Workplace Communication Today. Communicating in the Digital-Age Workplace -- Unit 2: The Business Writing Process -- 2. Planning Business Messages -- 3. Organizing and Drafting Business Messages -- 4. Revising Business Messages -- Unit 3: Workplace Messages -- 5. Short Workplace Messages and Digital Media -- 6. Positive Messages -- 7. Negative Messages -- 8. Persuasive and Sales Messages -- Unit 4: Business Reports -- 9. Informal Reports -- 10. Proposals and Formal Reports -- Unit 5: Professionalism and Team, Meeting, and Presentation Skills -- 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings -- 12. Business Presentations -- Unit 6: Employment Communication -- 13. The Job Search and Résumés in the Digital Age -- 14. Interviewing and Following Up -- Appendixes -- A. Document Formats -- B. Proofreading and Corrections Symbols -- C. Citation and Documentation Formats -- Front Matter and End Matter -- Grammar/Mechanics Handbook -- Key to Grammar/Mechanics Checkups.
Guffey and Loewy's ESSENTIALS OF BUSINESS COMMUNICATION presents a streamlined approach to business communication, featuring coverage of current technologies to prepare students for success in today's hyper-connected digital workplace. Exercises help students build confidence as they review grammar, punctuation, and writing guidelines. Students learn basic writing skills and apply them to e-mails, memos, letters, reports, and resumes. Model documents, exercises, and activities introduce the latest business communication practices. Digital resources in MindTap® include Aplia auto-graded content and grammar assignments, Write Experience for auto-graded writing assessment, and YouSeeU™ to facilitate oral communication through digital video.