Descripciones mejoradas de Syndetics:

The new edition of a textbook for undergraduate communications students. Covering broadcast announcing in the field or the studio, specific topics include improving the speaking voice, radio news and television news announcing, conducting interviews, commercials, and career advancement.

Tabla de contenidos provista por Syndetics

• Preface(p. xiv)
• Foreword(p. xvi)
• 1 The Communicator in Modern Media(p. 1)
• A Historical Overview(p. 7)
• The First Announcers(p. 11)
• How the Modern Media Evolved(p. 11)
• The Era of the Communicator(p. 13)
• A Career Self-Appraisal(p. 15)
• 2 Improving Your Speaking Voice(p. 29)
• How Your Voice Works(p. 30)
• Evaluating Your Voice and Speech(p. 33)
• Making Your Speaking Voice More Pleasing(p. 45)
• Maintaining Your Voice(p. 49)
• Summary(p. 54)
• 3 Understanding the Message(p. 59)
• Getting the Meaning(p. 59)
• Communicating Versus Merely Reading(p. 65)
• Marking Copy(p. 65)
• Phrasing(p. 79)
• Summary(p. 83)
• 4 Communicating the Message(p. 87)
• Reading Copy(p. 87)
• Nuances(p. 95)
• Ad-Libbing(p. 97)
• Playing to Microphones and Cameras(p. 107)
• Summary(p. 121)
• 5 Radio Staff Rnnouncing(p. 125)
• The Staff Announcer's Job(p. 125)
• Techniques of Radio Staff Announcing(p. 147)
• Analyzing Yourself and Others(p. 151)
• Summary(p. 159)
• 6 Broadcast News and Radio News Announcing(p. 161)
• Broadcast News(p. 162)
• Radio News(p. 174)
• Radio News Operations(p. 183)
• Summary(p. 195)
• 7 Television News Announcing(p. 199)
• Television News Basics(p. 199)
• Television News Techniques and Operations(p. 206)
• Recent Trends in TV News(p. 231)
• Appearance(p. 240)
• Summary(p. 244)
• 8 The Craft of Interviewing(p. 251)
• Types of Interviews(p. 252)
• Preparing for the Interview(p. 254)
• Doing the Interview(p. 257)
• Summary(p. 268)
• 9 Television and Radio Specialties(p. 273)
• Sports(p. 274)
• Weather(p. 283)
• Narration(p. 289)
• Synchronizing Narration with Video or Slides(p. 289)
• Hosting Special Programming(p. 290)
• Summary(p. 294)
• 10 Commercials and Acting(p. 297)
• Basics of Commercial Announcing(p. 297)
• Acting(p. 302)
• Radio Commercials(p. 310)
• Television Commercials(p. 314)
• Freelance Assignments(p. 316)
• A Final Note(p. 317)
• Summary(p. 317)
• 11 Polishing Your Shills(p. 321)
• Evaluation(p. 321)
• Improvement(p. 323)
• Case Histories(p. 332)
• Roadblocks(p. 333)
• Summary(p. 340)
• 12 Career Advancement(p. 343)
• On-Air Opportunities for Broadcasters(p. 343)
• Preparing for Your First Job(p. 348)
• Job Hunting(p. 351)
• Self-Marketing Techniques(p. 352)
• The Business End(p. 359)
• Conclusion(p. 363)
• Appendix A Drill Material: News, Sports, Weather, and Miscellaneous Wire Service Copy(p. 365)
• Wire Service Copy(p. 365)
• Wire Service News Feeds(p. 366)
• Radio Promotional Scripts(p. 416)
• Television News Script(p. 418)
• Working Television News Script(p. 421)
• Appendix B Drill Material: Scripts and Commercial Copy(p. 433)
• Radio Commercial Copy and Station Promos(p. 433)
• Television Commercials(p. 457)
• Audiovisual Script(p. 468)
• Glossary(p. 475)
• Suggested Readings(p. 481)
• Index(p. 485)

Notas de autor provistas por Syndetics

Carl Hausman is the author of more than two dozen books, papers, and journals, many of which focus on metaphor theory and the philosophy of creativity. Some of his best known works include The Complete Small-Business Sourcebook (written with Wilbur Cross); Coping with Hearing Loss: A Guide for Adults and their Families; Crafting the News for Electronic Media: Writing, Reporting and Producing; and A Discourse on Novelty and Creation.

Also the co-editor of the Journal of Speculative Philosophy, Carl Hausman has been an adjunct professor at the University of Louisville in Kentucky.

(Bowker Author Biography)