Business and administrative communication Kitty O. Locker.
Idioma: Español Boston, MA : McGraw-Hill/Irwin, ©2008Edición: Eighth editionDescripción: xxxi, 701 pages : illustrations ; 29 cmISBN:- 9780073525037
- 651.7 22
- HF5718 .L63 2008
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 651.7 L815b8 (Navegar estantería(Abre debajo)) | Disponible | 80000002575127 |
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Descripciones mejoradas de Syndetics:
Covering the scope of topics in oral and written business communication, this book conveys advice to students through its research base.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Part 1 The Building Blocks of Effective Messages
- 1 Business Communication, Management, and Success
- 2 Adapting Your Message to Your Audience
- 3 Building Goodwill
- 4 Making Your Writing Easy to Read
- 5 Planning, Composing, and Revising
- 6 Designing Documents, Data Displays, and Visuals
- Part 2 Job Hunting
- 7 Resumes
- 8 Job Application Letters
- 9 Job Interviews, Follow-Up Messages, Job Offers, and First Jobs
- Part 3 Basic Business Messages
- 10 Informative and Positive Messages
- 11 Negative Messages
- 12 Persuasive and Sales Messages
- Part 4 Interpersonal Communication
- 13 Communicating across Cultures
- 14 Working and Writing in Groups
- Part 5 Reports
- 15 Planning, Proposing, and Researching Reports
- 16 Analyzing Information and Writing Reports
- 17 Making Oral Presentations
- Appendices
- A Formats for Letters, Memos, and E-Mail Messages
- B Writing Correctly C Video Cases to Accompany Manager's Hot Seat DVD