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Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to begin to learn to "think like an economist."

Tabla de contenidos provista por Syndetics

• Part 1 Introduction
• 1 Thinking Like an Economist
• 2 Supply and Demand
• Part 2 The Theory of Consumer Behavior
• 3 Rational Consumer Choice
• Appendix: The Utility Function Approach to the Consumer Budgeting Problem
• 4 Individual and Market Demand
• 5 Applications of Rational Choice and Demand Theories
• Appendix: Additional Topics in Supply Theory
• 6 The Economics of Information and Choice Under Uncertainty
• Appendix: Search Theory and the Winner's Curse
• 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
• 8 Cognitive Limitations and Consumer Behavior
• Part 3 The Theory of the Firm and Market Structure
• 9 Production
• Appendix: Mathematical Extensions of Production Theory
• 10 Costs
• Appendix: Mathematical Extensions of the Theory of Costs
• 11 Perfect Competition
• 12 Monopoly
• 13 Imperfect Competition: A Game-Theoretic Approach
• Appendix: Additional Models of Monopolistic Competition
• Part 4 Factor Markets
• 14 Labor
• 15 Capital
• Appendix: A More Detailed Look at Exhaustible Resource Allocation
• Part 5 General Equilibrium
• 16 General Equilibrium and Market Efficiency
• 17 Externalities, Property Rights, and the Coase Theorem
• 18 Government