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This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world--all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.

Tabla de contenidos provista por Syndetics

• Part I Consumer Perspectives
• 1 Consumers in a Changing World
• 2 The Consumer Movement
• 3 Consumer Theories and Developing a Model
• Part II Consumer Protection
• 4 Consumer Responsibilities, Redress, and Law
• 5 Government Protection, Nongovernmental Proconsumer Groups, and Media
• Part III Consumers in the Marketplace
• 6 Buying Process, Brands, and Product Development
• 7 Decision Making and the Influence of Advertising
• 8 Food and Beverage Issues
• 9 Health and Wellness Issues
• 10 Ownership, Safety and Repairs
• 11 The Internet and Identity Theft
• 12 Being a Better Consumer of Housing and Vehicles
• Part IV Consumers in the Financial Marketplace
• 13 Saving, Banking, Debt, and Credit Issues
• 14 Insurance and Investment Issues
• Part V Emerging Consumer Issues and the Global Perspective
• 15 Ethics and Globalization