Advanced fashion technology and operations management / Alessandra Vecchi, London College of Fashion, University of London Arts, UK. [electronic resource]
Series Advances in business information systems and analytics (ABISA) book seriesEditor: Hershey : Business Science Reference, [2017]Descripción: xxii, 443 pages ; 29 cmTipo de contenido:- text
- computer
- online resource
- 9781522518655 (hardcover)
- 746.9/2068 23
- HD9940.A2 .A28 2017
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HD9940.A2 .A28 2017 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003272795 | |||||||||||||
| Libro electrónico | Biblioteca Encarnación Valdés Acceso en línea | E-book (Navegar estantería(Abre debajo)) | Disponible | 8000ebookpev7 |
Descripciones mejoradas de Syndetics:
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere.
Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Includes bibliographical references and index.
Chapter 1. Fashion Technology and the Development of New Business Models -- Chapter 2. Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation -- Chapter 3. Mastering Fashion Supply Chain Management and New Product Development in the Digital Age -- Chapter 4. The “Day-After” Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception -- Chapter 5. The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration -- Chapter 6. A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats -- Chapter 7. The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality -- Chapter 8. Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience -- Chapter 9. Exploring the Enigma of the Happiness Construct in Phisycal Fashion Experiences -- Chapter 10. Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings -- Chapter 11. The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention -- Chapter 12. Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China -- Chapter 13. Let It Go: Consumer Empowerment and User-Generated Content – An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age -- Chapter 14. The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement -- Chapter 15. Size Recommendations in Online Fashion Retail: Opportunities and Challenges -- Chapter 16. Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past -- Compilation of References -- About the Contributors -- Index.
"This book is a pivotal reference source for the latest developments management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"-- Provided by publisher.
Tabla de contenidos provista por Syndetics
- 1 Fashion Technology and the Development of New Business Models(p. 1)
- 2 Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation(p. 38)
- 3 Mastering Fashion Supply Chain Management and New Product Development in the Digital Age(p. 65)
- 4 The "Day-After" Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception(p. 92)
- 5 The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration(p. 115)
- 6 A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats(p. 137)
- 7 The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality(p. 164)
- 8 Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience(p. 191)
- 9 Exploring the Enigma of the Happiness Construct in Phygital Fashion Experiences(p. 220)
- 10 Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings(p. 235)
- 11 The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention(p. 250)
- 12 Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China(p. 277)
- 13 Let It Go: Consumer Empowerment and User-Generated Content - An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age(p. 294)
- 14 The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement(p. 318)
- 15 Size Recommendations in Online Fashion Retail: Opportunities and Challenges(p. 348)
- 16 Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past(p. 363)