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How many of our efforts to save the environment are effective? Learn how our system is simply masking the symptoms of global warming. Climate change is more than just a buzzword. It is a reality that society and industry have failed to deal with effectively. "Greenwashing," a term that author Bruce E. Johansen defines as the "environmental sleight of hand" performed by technology and advertising, has us convinced that certain "green" practices are sustainable. In his book, Johansen examines the sanctioned activities and practices commonly touted as environmentally responsible and points out their failings. He explains why the global climate change problem is more urgent than many people think, and provides real-world examples of companies that are taking measures with genuine benefits to the environment.Presenting information relevant to every inhabitant of earth and that environmentalists, climate scientists, and students and educators in environmental studies will find essential reading, this book brings questions about legislation and economics to the forefront and asks whether today's system can support a true effort at sustainable living. It presents honest--and what some readers may find surprising--answers to inquiries into what is really "good for the environment," such as why corn ethanol may be worse for the atmosphere than oil and why coal capture and sequestration may be the worst "green" idea yet.

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CHOICE Review

In Eco-Hustle!: Global Warming, Greenwashing, and Sustainability, Bruce Johansen (Univ. of Nebraska, Omaha) provides a sobering look at the severity of the climate change problem and the ineffectiveness of many practices that have been adopted or proposed to address it. The book is organized into two sections, "Problems" and "Solutions," although the latter is primarily a critique of proposed solutions rather than a source of new ideas. The author describes many of the problems associated with so-called green ideas, such as corn-based ethanol, cap and trade, clean coal, carbon capture and sequestration (CCS), and geoengineering. To differentiate these activities from those that truly benefit the environment, he highlights the practices of several large corporations. He acknowledges that lowering greenhouse gas emissions and improving efficiency are the real solutions but shows the difficulties of doing so, given the expectation of continual growth that has accompanied the development of modern society. The book effectively draws on a wide range of material from both general periodicals and refereed scientific literature and should interest readers who want an introduction to sustainable practices as they relate to global climate change. Summing Up: Recommended. General readers, two-year technical program students, lower-division undergraduates. --Justin T. Schoof, Southern Illinois University

Notas de autor provistas por Syndetics

Bruce E. Johansen is Jacob J. Isaacson Professor in Communication and Native American Studies at the University of Nebraska at Omaha.