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Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.

Tabla de contenidos provista por Syndetics

• Introduction(p. ix)
• I Principles of Social Media
• 1 Social Media and Traditional Interpersonal Communication Theories(p. 3)
• 2 Social Media and Theories of Mass Communication(p. 21)
• 3 Psychology of Social Media(p. 37)
• II Applications of Social Media
• 4 Social Media in Politics(p. 57)
• 5 Social Media Privacy and Security(p. 73)
• 6 Social Media in Education(p. 81)
• 7 Social Media and Disaster Communication(p. 95)
• 8 Social Media and Advertising(p. 109)
• 9 Social Media Addiction(p. 119)
• Appendix: Brief History of Social Media(p. 125)
• Index(p. 129)
• About the Author(p. 131)

Reseñas proporcionadas por Syndetics

CHOICE Review

Sheldon (communication, Univ. of Alabama, Huntsville) offers a succinct, simple discussion of social media through the lens of communication studies, connecting classic theories of interpersonal and mass communication to many of the social media technologies common to the modern media ecology. In each chapter she draws on established research in communication studies and related fields (e.g., media psychology) to illustrate the many uses and effects of social media. Advanced readers may be critical of the book's somewhat dated theories and references and the rather basic nature of the content. But since few social media textbooks available today are accessible to nonspecialists, Sheldon's volume will be an excellent complementary resource for those in the classroom. Sheldon makes simple yet strong connections between social media technologies and the established body of communication studies poised to explain those technologies and their use by and effects on individuals and on society more broadly. Those looking for an orientation to social media from a communication studies perspective will find this a useful entry point. The price seems inappropriately high in relation to the book's content, but this is the only detraction in an otherwise appealing volume. Summing Up: Recommended. Lower-division undergraduates; general readers. --Nicholas D. Bowman, West Virginia University

Notas de autor provistas por Syndetics

Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.