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Architect Entrepreneur : a field guide: building, branding, and marketing your startup design business. / Reinholdt, Eric. txt

Por: Idioma: Inglés Mount Desert, Maine : Design Workshop , 2015Descripción: 173 p. ill. ; 23 cmTipo de contenido:
  • text
Tipo de medio:
  • unmediaded
Tipo de soporte:
  • volume
ISBN:
  • 9781511750172
  • 9781519690081
Tema(s): Clasificación LoC:
  • HD62.5 R45 2015
Contenidos:
Table of Contents : Introduction 6 -- 1 Mindset 10 -- 2 Getting Started 22 -- 3 Your Brand 42 -- 4 Marketing 51 -- 5 Internet Marketing 67 -- 6 Getting Hired 82 -- 7 Getting Paid (Your Contract) 105 -- 8 Finances 118 -- 9 Studio Essentials 129 -- 10 Startup Costs 140 -- 11 SOP's 152 -- 12 Software 160 -- Closing Thoughts + Resources 170 --
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Libro CARIBET Biblioteca Arquitectura Colección General CARIBET General HD62.5 R45 2015 (Navegar estantería(Abre debajo)) 1 Disponible 91000000047183
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Descripciones mejoradas de Syndetics:

Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.

Table of Contents :
Introduction 6 --
1 Mindset 10 --
2 Getting Started 22 --
3 Your Brand 42 --
4 Marketing 51 --
5 Internet Marketing 67 --
6 Getting Hired 82 --
7 Getting Paid (Your Contract) 105 --
8 Finances 118 --
9 Studio Essentials 129 --
10 Startup Costs 140 --
11 SOP's 152 --
12 Software 160 --
Closing Thoughts + Resources 170 --

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