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Effective communication for colleges Clarice Pennebaker Brantley, Michele Goulet Miller.

Por: Colaborador(es): Detalles de publicación: Mason, OH Thomson/South-Western c2008.Edición: 11th edDescripción: x, 398 p. col. ill. 28 cmISBN:
  • 9780324374766
Tema(s): Clasificación LoC:
  • HF5718 .B72 2008
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Descripciones mejoradas de Syndetics:

Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention -- and promote more effective communication skills.

Includes index.

Tabla de contenidos provista por Syndetics

  • Preface(p. iii)
  • Part 1 Principles of Communication(p. 1)
  • Chapter 1 Partners for Effective Communication(p. 2)
  • Section 1 The Communication Cycle
  • Section 2 The Communication-by-Objectives Approach
  • Exercises 1-1 to 1-4
  • Case Studies 1-1 to 1-3
  • Communication Skills Development 1
  • Chapter 2 The Six Cs of Effective Messages(p. 31)
  • Section 1 Courtesy
  • Section 2 Clarity
  • Section 3 Conciseness
  • Section 4 Concreteness
  • Section 5 Correctness
  • Section 6 Completeness
  • Exercises 2-1 to 2-11
  • Case Studies 2-1 to 2-3
  • Communication Skills Development 2
  • Chapter 3 The Communication-by-Objectives Approach(p. 71)
  • Section 1 Plan a Message
  • Section 2 Compose a Draft
  • Section 3 Complete a Message
  • Exercises 3-1 to 3-7
  • Case Studies 3-1 to 3-3
  • Communication Skills Development 3
  • Chapter 4 Communication and Technology(p. 105)
  • Section 1 The Internet
  • Section 2 Communicating the Written Word
  • Section 3 Communicating the Spoken Word
  • Section 4 Conferencing Technology and Voice Recognition
  • Exercises 4-1 to 4-7
  • Case Studies 4-1 to 4-4
  • Communication Skills Development 4
  • Part 2 Effective Message Applications(p. 141)
  • Chapter 5 Good News and Neutral News Messages(p. 142)
  • Section 1 The Good News Strategy
  • Section 2 Good News and Neutral News Applications
  • Exercises 5-1 to 5-3
  • Cases Studies 5-1 to 5-11
  • Communication Skills Development 5
  • Chapter 6 Bad News Messages(p. 177)
  • Section 1 The Bad News Strategy
  • Section 2 Bad News Applications
  • Exercises 6-1 to 6-4
  • Case Studies 6-1 to 6-6
  • Communication Skills Development 6
  • Chapter 7 Persuasive Messages(p. 205)
  • Section 1 The Persuasive Strategy
  • Section 2 Persuasive Applications
  • Exercises 7-1 to 7-9
  • Case Studies 7-1 to 7-14
  • Communication Skills Development 7
  • Chapter 8 Job Searches, Resumes, and Cover Letters(p. 249)
  • Section 1 The Job Search
  • Section 2 The Resume
  • Section 3 The Persuasive Cover Letter
  • Exercises 8-1 to 8-10
  • Case Studies 8-1 to 8-8
  • Communication Skills Development 8
  • Chapter 9 Applications, Interviews, and Follow-Up Messages(p. 295)
  • Section 1 Employment Applications
  • Section 2 Employment Interviews
  • Section 3 Additional Employment Messages
  • Exercises 9-1 to 9-6
  • Case Studies 9-1 to 9-7
  • Communication Skills Development 9
  • Chapter 10 Visuals and Presentations(p. 327)
  • Section 1 Visuals
  • Section 2 Spoken Presentations
  • Exercises 10-1 to 10-9
  • Case Studies 10-1 to 10-9
  • Communication Skills Development 10
  • Chapter 11 Reports, Proposals, and Instructions for the Workplace(p. 355)
  • Section 1 Report Overview
  • Section 2 Formal Reports
  • Section 3 Informal Reports
  • Section 4 Proposals
  • Section 5 Instructions
  • Exercises 11-1 to 11-14
  • Case Studies 11-1 to 11-9
  • Communication Skills Development 11
  • Reference Guide(p. RG-1)
  • Format Guide(p. FG-1)
  • References(p. R-1)
  • Index(p. I-1)
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