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Thinking with type : a critical guide for designers, writers, editors, & students. / Ellen Lupton. txt

Por: New York : Princeton Architectural Press, 2010Edición: 2nd rev. and expanded edDescripción: 224 p. ill. (chiefly col.) 22 cmTipo de contenido:
  • text
Tipo de medio:
  • unmediaded
Tipo de soporte:
  • volume
ISBN:
  • 9781568989693
  • 1568989695
  • 9781616893507
Tema(s): Clasificación CDD:
  • 686.2/2 22
Clasificación LoC:
  • Z246 L87 2010
Contenidos:
LETTER : -- Humanism and the body -- Enlightenment and abstraction -- Monster fonts -- Reform and revolution -- Type as program -- Type as narrative -- Back to work -- Anatomy -- Size -- Scale -- Type classification -- Type families -- Superfamilies -- Capitals and small capitals -- Mixing typefaces -- Numerals -- Punctuation -- Ornaments -- Lettering -- Logotypes and branding -- Typefaces on screen -- Bitmap typefaces -- Typeface design -- Exercise : Modular letterforms -- Font formats -- Font licensing ; -- TEXT : -- Errors and ownership -- Spacing -- Linearity -- Birth of the user -- Kerning -- Tracking -- Exercise : space and meaning -- Line spacing -- Alignment -- Exercise : alignment -- Vertical text -- Enlarged capitals -- Marking paragraphs -- Captions -- Hierarchy -- Exercise : hierarchy -- Exercise : long lists ; -- GRID : -- Grid as frame -- Dividing space -- Grid as program -- Grid as table -- Return to universals -- Golden section -- Single-column grid -- Multicolumn grid -- Modular grid -- Exercise : modular grid -- Data tables -- Exercise : data tables ; -- APPENDIX : -- Spaces and punctuation -- Editing -- Editing hard copy -- Editing soft copy -- Proofreading -- Free advice.
Resumen: Completely revised and expanded, the second edition of Thinking with Type provides even more examples, exercises, and useful information than the first edition, published in 2004, which was quickly recognized as an essential design tool. A blank page or screen confronts the designer with fundamental questions. What kind of typeface to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, and shaped? Thinking with Type provides clear and focused guidance for students, designers, writers, and editors on how to arrange written content. Throughout the book, visual examples show how to be inventive within the systems of typographic form. With forty-eight pages of new content and dozens of additional illustrations, the second edition provides stunning examples, eye-opening demonstrations, and helpful exercises. Includes new sections on: Lining and non-lining numerals ; Small caps and enlarged capitals ; Optical sizes ; Captions ; Punctuation and ornaments ; Font formats and font licensing ; Mixing typefaces ; Hand lettering.
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Existencias
Imagen de cubierta Tipo de ítem Biblioteca actual Biblioteca de origen Colección Ubicación en estantería Signatura topográfica Materiales especificados Info Vol URL Copia número Estado Notas Fecha de vencimiento Código de barras Reserva de ítems Prioridad de la cola de reserva de ejemplar Reservas para cursos
Libro Electrónico CARIBET CARIBET Biblioteca Arquitectura Libros Electrónicos CARIBET Electrónico Z246 L87 2010 (Navegar estantería(Abre debajo)) 1 Disponible caribet248694
Libro CARIBET Biblioteca Arquitectura Colección General CARIBET General Z246 L87 2010 (Navegar estantería(Abre debajo)) 1 Disponible 91000000045567
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Descripciones mejoradas de Syndetics:

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-- I Love Typography

The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

This revised edition includes forty-eight pages of new content with the latest information on:

* style sheets for print and the web
* the use of ornaments and captions
* lining and non-lining numerals
* the use of small caps and enlarged capitals
* mixing typefaces
* font formats and font licensing

Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers .

Includes bibliographical references and index.

LETTER : --
Humanism and the body --
Enlightenment and abstraction --
Monster fonts --
Reform and revolution --
Type as program --
Type as narrative --
Back to work --
Anatomy --
Size --
Scale --
Type classification --
Type families --
Superfamilies --
Capitals and small capitals --
Mixing typefaces --
Numerals --
Punctuation --
Ornaments --
Lettering --
Logotypes and branding --
Typefaces on screen --
Bitmap typefaces --
Typeface design --
Exercise : Modular letterforms --
Font formats --
Font licensing ; --
TEXT : --
Errors and ownership --
Spacing --
Linearity --
Birth of the user --
Kerning --
Tracking --
Exercise : space and meaning --
Line spacing --
Alignment --
Exercise : alignment --
Vertical text --
Enlarged capitals --
Marking paragraphs --
Captions --
Hierarchy --
Exercise : hierarchy --
Exercise : long lists ; --
GRID : --
Grid as frame --
Dividing space --
Grid as program --
Grid as table --
Return to universals --
Golden section --
Single-column grid --
Multicolumn grid --
Modular grid --
Exercise : modular grid --
Data tables --
Exercise : data tables ; --
APPENDIX : --
Spaces and punctuation --
Editing --
Editing hard copy --
Editing soft copy --
Proofreading --
Free advice.

Completely revised and expanded, the second edition of Thinking with Type provides even more examples, exercises, and useful information than the first edition, published in 2004, which was quickly recognized as an essential design tool. A blank page or screen confronts the designer with fundamental questions. What kind of typeface to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, and shaped? Thinking with Type provides clear and focused guidance for students, designers, writers, and editors on how to arrange written content. Throughout the book, visual examples show how to be inventive within the systems of typographic form. With forty-eight pages of new content and dozens of additional illustrations, the second edition provides stunning examples, eye-opening demonstrations, and helpful exercises. Includes new sections on: Lining and non-lining numerals ; Small caps and enlarged capitals ; Optical sizes ; Captions ; Punctuation and ornaments ; Font formats and font licensing ; Mixing typefaces ; Hand lettering.

Notas de autor provistas por Syndetics

Ellen Lupton is Adjunct Curator at the Cooper-Hewitt National Design Museum and Co-Chair of the Design Department of the Maryland Institute College of Art.

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