Experiencing international business and management exercises, projects, and cases Betty Jane Punnett.
Detalles de publicación: Armonk, NY M.E. Sharpe c2011.Edición: 2nd edDescripción: ix, 158 p. ill. 26 cmISBN:- 9780765625489 (pbk. : alk. paper)
- 658.049
- HD62.4 .P86 2011
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.049 P984e2 (Navegar estantería(Abre debajo)) | Disponible | 80000002540949 |
Descripciones mejoradas de Syndetics:
Revised and updated, this popular book adds a real-life dimension to courses in international business and management. It's designed for instructors who want to go beyond the facts and figures in standard textbooks, and helps students learn how to interact with people in different cultures in the global business environment. The book begins with a description of the key role of experiential learning in the classroom, along with a brief overview of key concepts in international business. The main part of the text consists of 25 hands-on experiential exercises, 7 projects, and 5 mini case studies - all designed for in-class use. This edition features updated data and information in many of the exercises, projects, and cases, and includes 5 completely new exercises and cases. For the first time, the author has identified the exercises that work particularly well with students in off-site locations. An Online Instructors Manual is available for adopters.
Includes bibliographical references and index.
Defining an international company : worksheet for exercise 1 -- Moving from domestic to global : worksheet for exercise 2 -- Benefits of trade -- Trade considerations : worksheet for exercises 3 and 4 -- Choosing your suppliers : worksheet for exercise 5 -- Friendly negotiations : worksheet for exercise 6 -- How do you negotiate? : worksheet for exercise 7 -- The relative value of money : worksheet for exercise 8 -- Pricing exports : worksheet for exercise 9 -- Advertising campaigns : worksheet for exercise 10 -- Marketing mistakes : worksheet for exercise 11 -- Effective advertising : worksheet for exercise 12 -- Expatriate assignment and repatriation : worksheet for exercise 13 -- Social responsibility : it depends on your point of view : worksheet for exercise 14 -- Environmental concerns and advocacy : worksheet for exercise 15 -- Child labor and international managers : worksheet for exercise 16 -- What is bribery? : worksheet for exercise 17 -- Describing culture : worksheet for exercise 18 -- Diversity and cross-national management : worksheet for exercise 19 -- Cross-cultural leadership style : worksheet for exercise 20 -- Cross-cultural motivation : worksheet for exercise 21 -- Cross-cultural awareness quiz -- New behaviors -- Managing political risk : worksheet for exercise 24 -- Risk assessment and management : worksheet for exercise 25.