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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Editor: Boston: Pearson, [2014]Edición: Sixth editionDescripción: xxi, 682 pages : color illustrations ; 29 cm Tipo de medio:- 9780132784023
- 338.4/791068 23
- TX911.3 .M3 K68 2014
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | TX911.3 .M3 K68 2014 (Navegar estantería(Abre debajo)) | Disponible | 50000003264248 |
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Descripciones mejoradas de Syndetics:
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Includes bibliographical references and index.