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Public relations strategies and tactics Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
Detalles de publicación: New York Harper & Row c1989.Edición: 2nd edDescripción: xxiii, 686, 10 p. ill. (some col.) 25 cmISBN:- 0060471069
- 659.2 19
- HM263 .W49 1989
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 W667p2 (Navegar estantería(Abre debajo)) | Disponible | 80000000723034 |
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Descripciones mejoradas de Syndetics:
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.
Includes index.
Bibliography: p. 663-686.
Tabla de contenidos provista por Syndetics
- Role
- 1 What is Public Relations
- 2 Evolutions of Public Relations
- 3 Ethics and Professionalism
- 4 Public Relations Departments and Firms
- Process
- 5 Research
- 6 Program Planning
- 7 Communication
- 8 Evaluation
- Strategy
- 9 Public Opinion & Persuasion
- 10 Crisis Communications & Risk Management
- 11 The Audience & How to Reach It
- 12 Public Relations and the Law
- 13 New Technologies in Public Relations
- Tactics
- 14 News Releases, Newsletters & Brochures
- 15 Radio, Television & the Web
- 16 Presentations & Speechess
- Application
- 17 Corporations
- 18 Politics & Government
- 19 International Public Relations
- 20 Nonprofit Organizations
- 21 Education
- 22 Entertainment, Sports & Travel