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International business the challenges of globalization John J. Wild, Kenneth L. Wild.
Detalles de publicación: Upper Saddle River, NJ Pearson 2014.Edición: 7th edDescripción: 449 p. ill. 27.5 cmISBN:- 9780133063004
- 0133063003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Mons. Iñaki Mallona (Arecibo) Colección General ab | 658.049 W668i7 (Navegar estantería(Abre debajo)) | Disponible | 60000010143938 |
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Descripciones mejoradas de Syndetics:
Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.
A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all. The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today's global economy.Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- I Global Business Environment
- 1 Globalization
- II National Business Environments
- 2 Cross-Cultural Business
- 3 Politics, Law, and Business Ethics
- 4 Economics and Emerging Markets
- III International Trade And Investment
- 5 International Trade
- 6 Business-Government Trade Relations
- 7 Foreign Direct Investment
- 8 Regional Economic Integration
- IV The International Financial System
- 9 International Financial Markets
- 10 International Monetary System
- V International Business Management
- 11 International Strategy and Organization
- 12 Analyzing International Opportunities
- 13 Selecting and Managing Entry Modes
- 14 Developing and Marketing Products
- 15 Managing International Operations
- 16 Hiring and Managing Employees
- Notes
- Glossary
- Name/Company Index
- Subject Index