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Mass media research an introduction Roger D. Wimmer, Joseph R. Dominick.
Series Wadsworth series in mass communication and journalismDetalles de publicación: Boston, Mass. Cengage- Wadsworth c2011.Edición: 9th edDescripción: xii, 464 p. ill. (some col.) 24 cmISBN:- 9781439082744 (pbk.)
- P91.3 .W47 2011
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | P91.3 .W47 2011 (Navegar estantería(Abre debajo)) | Disponible | 50000003212841 |
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Descripciones mejoradas de Syndetics:
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
Includes bibliographical references and index.
eigm 10/2012
Tabla de contenidos provista por Syndetics
- Preface
- Part I The Research Process
- 1 Science and Research
- 2 Elements of Research
- 3 Research Ethics
- 4 Sampling
- Part II Research Approaches
- 5 Qualitative Research Methods
- 6 Content Analysis
- 7 Survey Research
- 8 Longitudinal Research
- 9 Experimental Research
- Part III Data Analysis
- 10 Introduction to Statistics
- 11 Hypothesis Testing
- 12 Basic Statistical Procedures
- Part IV Research Applications
- 13 Newspaper and Magazine Research
- 14 Research in the Electronic Media
- 15 Research in Advertising
- 16 Research in Public Relations
- Appendix Tables
- Glossary
- Name Index
- Subject Index