BUSN 2 [Marce Kelly, Jim McGowen].
Detalles de publicación: Mason, OH South-Western Cengage Learning c2010.Edición: Student edDescripción: xi, 275, [38] p. col. ill. 28 cmISBN:- 0324581882 (pbk.)
- 9780324581881 (pbk.)
- 0324581882 (student edition with PAC)
- 9780324581881 (student edition with PAC)
- BUSN
- 650 K2957b
- HD31 .K447 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disco | Biblioteca Encarnación Valdés Colección General bev | 650 K2957b (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000002460122 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 650 K2957b (Navegar estantería(Abre debajo)) | Disponible | 80000002460114 |
Descripciones mejoradas de Syndetics:
Discover the vibrant energy and challenging excitement found in business today within the engaging, magazine-style pages of Kelly/McGowen's BUSN 2E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 18 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 2E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
Cover title.
"BUSN 2008-2009"--T.p. verso.
"2009-2010 edition"--Cover.
Includes bibliographical references (p. 253-268) and index.
Tabla de contenidos provista por Syndetics
- Part One The Business Environment
- 1 Business Now: Change is the Only Constant
- 2 Economics: The Framework for Business
- 3 The World Marketplace: Business without Borders
- 4 Business Ethics and Social Responsibility: Doing Well by Doing Good
- 5 Business Communication: Creating and Delivering Messages that Matter
- Part Two Creating A Business
- 6 Business Formation: Choosing the Form that Fits
- 7 Small Business and Entrepreneurship: Economic Rocket Fuel
- Part Three Financing A Business
- 8 Accounting: Decision Making By the Numbers
- 9 Finance: Acquiring and Using Funds to Maximize Value
- 10 Securities Markets: Trading Financial Resources
- Part Four Marketing A Business
- 11 Marketing: Building Profitable Customer Connections
- 12 Product Strategy: Delivering More Value
- 13 Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
- 14 Marketing Promotion: Delivering High-Impact Messages
- Part Five Managing A Business
- 15 Management Motivation and Leadership: Bringing Business to Life
- 16 Human Resource Management: Building a Top-Quality Workforce
- 17 Managing Information and Technology: Finding New Ways to Learn and Link
- 18 Operations Management: Putting it All Together
- Online Appendices
- Appendix 1 Labor Unions and Collective Bargaining
- Appendix 2 Business Law