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Managerial Economics in a Global Economy, Sixth Edition, synthesizes economic theory, decision science, and various aspects of business administration studies, examining how they interact as a firm attempts to reach optimal profitability and efficiency in the face of constraints. It features 129 real-world case studies and six longer, detailed studies--more than any other text on the market. In addition, author Dominick Salvatore fully integrates material on the international ramifications of managerial decisions into the entire text, instead of segregating it in a separate chapter or in a few case studies.The book is divided into five parts. Part One examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyzes demand. Part Three presents the theory and measurement of the firm's production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and antitrust, the role of government in the economy, risk analysis, long-term investment decisions, and capital budgeting.Managerial Economics in a Global Economy, Sixth Edition, is ideal for upper-level undergraduate and graduate courses in managerial economics.

Tabla de contenidos provista por Syndetics

• Preface
• About the Author
• Each ends with a summary, discussion questions, and problems
• Part 1 Introduction
• 1 The Nature and Scope of Managerial Economics
• 1.1 The Scope of Managerial Economics
• 1.2 The Basic Process of Decision Making
• Case Study
• 1.1 Peter Drucker--The Man Who Invented Management
• Case Study
• 1.2 The Management Revolution
• 1.3 The Theory of the Firm
• Case Study
• 1.3 The Objective and Strategy of Firms in the Cigarette Industry
• 1.4 The Nature and Function of Profits
• Case Study
• 1.4 Profits in the Personal Computer Industry
• 1.5 Business Ethics
• Case Study
• 1.5 Business Ethics at Boeing
• Case Study
• 1.6 Enron--Andersen, and Other Financial Disasters
• 1.6 The International Framework of Managerial Economics
• Case Study
• 1.7 The Rise of the Global Corporation
• Case Study
• 1.8 The Global Business Leader
• Case Study
• 1.9 Global Most Admired Companies
• Case Study
• 1.10 Globalization and Terrorism
• 1.7 Managerial Economics and the Internet
• Case Study
• 1.11 The Most Important Internet Site Addresses for Managerial Economics
• Appendix 1 The Basics of Demand, Supply, and Equilibrium
• Case Study
• 1.12 Changes in Demand and Supply and the Price of PCs
• Case Study
• 1.13 Changes in Demand and Supply and Coffee Prices
• 2 Optimization Techniques and New Management Tools
• 2.1 Methods of Expressing Economic Relationships
• 2.2 Total, Average, and Marginal Relationships
• Case Study
• 2.1 Total, Average, and Marginal Cost in the U.S. Steel Industry
• 2.3 Optimization Analysis
• Case Study
• 2.2 Optimal Pollution Control
• 2.4 Constrained Optimization
• Case Study
• 2.3 Pursuing Multiple Objectives under Constraints by Global Corporations
• 2.5 New Management Tools for Optimization
• Case Study
• 2.4 Benchmarking at Xerox, Ford, and Mobil
• Case Study
• 2.5 Total Quality Management at Johnson and Johnson, Motorola, General Electric, and Ford
• Case Study
• 2.6 Reenginering at GE
• Case Study
• 2.7 Applying Learning-Organization Principles at Ford and Southwest Airlines
• 2.6 Other Management Tools for Optimization
• 2.7 New Management Tools and Functional Specialization
• Case Study
• 2.8 The American Business Model
• Case Study
• 2.9 When Governance Rules Fail, Public Trust is Eroded
• Appendix 2 Differential Calculus and Optimization Techniques
• Part 2 Demand Analysis
• 3 Demand Theory
• 3.1 The Demand for a Commodity
• Case Study
• 3.1 The Demand for Big Macs
• Case Study
• 3.2 The Demand for Sweet Potatoes in the United States
• 3.2 Price Elasticity of Demand
• Case Study
• 3.3 Price Elasticities of Demand in the Real World
• 3.3 Income Elasticity of Demand
• Case Study
• 3.4 Income Elasticities of Demand in the Real World
• 3.4 Cross-Price Elasticity of Demand
• Case Study
• 3.5 Cross-Price Elasticities of Demand in the Real World
• Case Study
• 3.6 Substitution between Domestic and Foreign Goods
• 3.5 Using Elasticities in Managerial Decision Making
• Case Study
• 3.7 Demand Elasticities for Alcoholic Beverages in the United States
• 3.6 International Convergence of Tastes
• Case Study
• 3.8 Gillette Introduces Sensor and Mach3 Razors--Two Truly Global Products
• Case Study
• 3.9 Ford's World Car(s)
• 3.7 Electronic Commerce
• Case Study
• 3.10 e-Commerce at Amazon.com
• Case Study
• 3.11 eBay and Some Internet Veterans are Cashing In
• Appendix 3 Behind the Market Curve-The Theory of Consumer Choice
• 4 Demand Estimation
• 4.1 The Identification Problem
• 4.2 Marketing Research Approaches to Demand Estimation
• Case Study
• 4.1 Micromarketing: Marketers Zero In on Their Customers
• Case Study
• 4.2 Estimation of the Demand for Oranges by Market Experiment
• Case Study
• 4.3 Reaching Consumers in the Vanishing Mass Market
• 4.3 Introduction to Regression Analysis
• 4.4 Simple Regression Analysis
• 4.5 Multiple Regression Analysis
• 4.6 Problems in Regression Analysis
• 4.7 Demand Estimation by Regression Analysis
• 4.8 Estimating the Demand for U.S. Imports and Exports
• Case Study
• 4.5 Price and Income Elasticities of Imports and Exports in the Real World
• Case Study
• 4.6 The Major Commodity Exports and Imports of the United States
• Case Study
• 4.7 The Major Trade Partners of the United States

Notas de autor provistas por Syndetics

Dominick Salvatore is Professor of Economics and Business at Fordham University, Visiting Professor at the Vienna Economics and Business Administration University, and Honorary Professor at the Shanghai Finance University. He is president of the North American Economics and Finance Association, a former chairman of the New York Academy of Sciences, and a consultant to the Economic Policy Institute in Washington, the United Nations, and various multinational banks and corporations. He is the author, coauthor, or editor of forty-four books.