Essentials of business communication Mary Ellen Guffey ; Dana Loewy, contributing editor.
Detalles de publicación: Mason, OH South-Western/Cengage Learning c2010.Edición: 8 th edDescripción: 1 v. (various pagings) ill. 28 cmISBN:- 9780324588002 (pkg)
- 0324588003 (pkg. : pbk.)
- 9780324587999
- 0324587996
- HF5718.3 .G84 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5718.3 .G84 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003231072 |
Descripciones mejoradas de Syndetics:
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Unit 1 Communication Foundations
- 1 Career Success Begins With Communication Skills
- Unit 2 The Writing Process
- 2 Planning Business Messages
- 3 Composing Business Messages
- 4 Revising Business Messages
- Unit 3 Communicating At Work
- 5 Electronic Messages and Memorandums
- 6 Positive Messages
- 7 Negative Messages
- 8 Persuasive Messages
- Unit 4 Reporting Workplace Data
- 9 Informal Reports
- 10 Formal Reports
- Unit 5 Developing Team, Professional, and Ethics
- 11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
- 12 Business Presentations
- Unit 6 Employment Communication
- 13 The Job Search, RTsumTs, and Cover Letters
- 14 Interviewing and Following Up
- Appendix A Reference Guide to Document Formats
- Appendix B Correction Symbols and Proofreading Marks
- Appendix C Documentation Formats. Grammar/Mechanics Handbook