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Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture shows how entrepreneurs can conduct business activities across national boundaries and succeed in today's hypercompetitive world. Robert Hisrich shows how entrepreneurs can develop the skills to identify opportunities and then manage these opportunities on a global basis. The Second Edition provides increased attention to culture, and reflects recent changes in our increasingly globalized world.

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• I International Entrepreneurship adn Entreneurship Opportunities
• 1 Importance of International Entrepeneurship
• Profile: Kandahar Treasure
• Chapter Objectives
• Introduction
• International versus Domestic Entrepreneurship
• Motivations to Go Global
• Traits of an International Entrepreneur
• The Importance of Global Business
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 2 Globalization and the International Environment
• Profile: Wing Zone
• Chapter Objectives
• Introduction
• Strategic Effects of Going Global
• Strategic Issues
• Opportunities and Barriers to International Trade
• Important Considerations
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 3 Cultures and International Entrepreneurship
• Profile: Jack Ma
• Chapter Objectives
• Introduction
• Nature of Culture
• Seven Cultural Determinants
• Cultural Dimensions and Leadership
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 4 Developing the Global Business Plan
• Profile: TOMS Shoes
• Chapter Objectives
• Introduction
• Opportunity Analysis Plan
• Purpose of a Global Business Plan
• Aspects of a Global Business Plan
• Dos and DonâÇÖts of the Global Business Plan
• Sample Global Business Plan
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• II Entering the Global Market
• 5 Selecting International Business Opportunities
• Profile: Frontera Foods
• Chapter Objectives
• Introduction
• Foreign Market Selection Model
• Developing Foreign Market Indicators
• Primary Versus Secondary Foreign Market Data
• Sources of Country Market Data
• Competitive Positioning
• International Competitive Information
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 6 International Legal Concerns
• Profile: Brooklyn Industries
• Chapter Objectives
• Introduction
• Political Activity
• Political Risk
• Legal Considerations
• Intellectual Property and Organizational Form
• Patents
• Trademarks
• Copyright
• Trade Secrets
• Licensing
• Contracts
• Business Ethics in a Global Setting
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 7 Alternative Entry Strategies
• Profile: Blank Label
• Chapter Objectives
• Introduction
• Formulating the Global Strategy
• Timing of Market Entry
• Scale of Entry
• Foreign Market Entry Modes
• Entrepreneurial Partnering
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• III Managing the Global Entrepreneurial Enterprise
• 8 The Global Monetary System
• Profile: Charles Lewis Tiffany
• Chapter Objectives
• Introduction
• Nature of the Foreign Exchange Market
• Exchange Rate Fluctuations
• The Global Capital Market
• Balance of Payments
• Role of the International Monetary Fund and World Bank
• Trade Financing
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 9 Global Marketing and R&D
• Profile: Spanx
• Chapter Objectives
• Introduction
• Technological Environment
• Product Policy and Total Quality
• International Research and Development
• Developing the Global Marketing Mix
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 10 Global Human Resource Management
• Profile: Bonobos
• Chapter Objectives
• Introduction
• Motivation Across Cultures
• Sources and Types of Human Capital
• Selection Criteria
• The Global Mindset
• Selection Procedures
• Compensation Issues
• The Hiring Process
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• 11 Implementing and Managing a Global Entrepreneurial Strategy
• Profile: Red Bull
• Chapter Objectives
• Introduction
• Global Strategic Planning
• Global Organizational Structure
• Overall Organizational Structure
• Authority and Global Decisions
• Controlling the Global Venture
• Managing Chaos
• Summary
• Questions for Discussion
• Chapter Exercises
• References
• Suggested Readings
• IV Cases
• Case: Beijing Sammies
• Case: Federal Express
• Case: Fitz-Ritter Wine Estate
• Case: Intelligent Leisure Solutions
• Case: Logisys
• Case: Mayu LLC
• Case: Motrada Ltd.
• Case: Parsek LLC
• Case: Sedo.com
• Case: TRIMO
• Case: UniMed and EduMed
• Sample Global Business Plan: Maktabi
• Index