The dynamics of mass communication media in transition Joseph R. Dominick.
Detalles de publicación: New York McGraw-Hill Higher Education c2010.Edición: 11 th edDescripción: xxv, 482 p. ill. (chiefly col.) 28 cmISBN:- 9780073378886
- 302.23 D6717d 22
- P90 .D59 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | P90 .D59 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003212601 |
Descripciones mejoradas de Syndetics:
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I The Nature and History of Mass Communication
- Chapter 1 Communication: Mass and Other Forms
- Chapter 2 Perspectives on Mass Communication
- Chapter 3 Historical and Cultural Context
- Part II Media
- Chapter 4 Newspapers
- Chapter 5 Magazines
- Chapter 6 Books
- Chapter 7 Radio
- Chapter 8 Sound Recording
- Chapter 9 Motion Pictures
- Chapter 10 Broadcast Television
- Chapter 11 Cable, Satellite and Internet Television
- Chapter 12 The Internet and the World Wide Web
- Part III Specific Media Professions
- Chapter 13 News Gathering and Reporting
- Chapter 14 Public Relations
- Chapter 15 Advertising
- Part IV Regulation of the Mass Media
- Chapter 16 Formal Controls: Laws, Rules, Regulations
- Chapter 17 Ethics and Other Informal Controls
- Part V Impact of the Media
- Chapter 18 International and Comparative Media Systems
- Chapter 19 Social Effects of Mass Communication
- Glossary
- Photo Credits
- Index