Investigating communication an introduction to research methods.
Detalles de publicación: Boston Allyn and Bacon c2000.Edición: 2nd ed. Lawrence R. Frey, Carl H. Botan, Gary L. KrepsDescripción: xiv, 514 p. ill. 25 cmISBN:- 0205198260
- 302.2072 F8931i2 21
- P91. .I58 2000
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.2072 F8931i2 (Navegar estantería(Abre debajo)) | Disponible | 80000002439811 |
Descripciones mejoradas de Syndetics:
This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.
Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.
Rev. ed. of: Investigating communication / Lawrence R. Frey ... [et al.]. Englewood Cliffs, N.J. : Prentice Hall, c1991.
Includes bibliographical references (p. 444-498) and indexes.
Tabla de contenidos provista por Syndetics
- All chapters end with ""Conclusion.""
- Preface
- I Conceptualizing Communication Research
- 1 Introduction to the Research Culture
- The Importance of Knowing Research Methods
- Making Claims and Offering Evidence
- Everyday Ways of Knowing
- The Research Process
- The Importance of Distinguishing Research from Pseudoresearch
- 2 Asking Questions about Communication
- Defining Communication
- What Constitutes Communication Research? Areas of Communication Research
- Basic versus Applied Communication Resear
Notas de autor provistas por Syndetics
He received his Ph.D. from University of Kansas in 1979. He is Professor and Chair of the Department of Communication at The University of Memphis. He is the recipient of nine distinguished scholarship awards and is Past President of the Central States Communication Association and recipient of the Outstanding Young Teacher Award from that organization.050