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This text covers the principles, techniques, and approaches of writing for a variety of formats for television, radio, and the Internet. This text includes a variety of formats, including interviews, sports, advertisement, and scripts, as well as news.

Tabla de contenidos provista por Syndetics

• Preface(p. xiii)
• About the Author(p. xiv)
• 1 The Mass Media(p. 1)
• Demographics(p. 3)
• The Electronic Media(p. 4)
• Television and the Mass Audience(p. 5)
• Radio and the Mass Audience(p. 7)
• The Internet Audience(p. 9)
• Subject Matter(p. 9)
• Censorable Material(p. 10)
• Controversial Material(p. 11)
• 2 Basic Elements of Production(p. 15)
• Television(p. 16)
• The Studio(p. 16)
• The Camera: Movement(p. 17)
• The Camera: Lenses(p. 19)
• The Camera: Shots(p. 20)
• Control Room Techniques and Editing(p. 22)
• Sound(p. 27)
• Radio(p. 27)
• The Microphone(p. 27)
• Sound Effects(p. 30)
• Music(p. 33)
• Sound and Music Techniques and Terms(p. 35)
• The Studio(p. 37)
• The Control Room(p. 37)
• More Radio Terminology(p. 38)
• Application and Review(p. 38)
• Television(p. 38)
• Radio(p. 38)
• 3 Format and Style(p. 39)
• Format(p. 39)
• Script(p. 41)
• Television(p. 42)
• Film(p. 43)
• Radio(p. 44)
• Style(p. 48)
• Writing for the Ear and Eye(p. 48)
• Simplicity(p. 50)
• Grammar(p. 51)
• Punctuation(p. 52)
• Abbreviations(p. 52)
• Gender(p. 52)
• Accuracy and Research(p. 53)
• The Computer(p. 54)
• Software Types(p. 56)
• Software and Formatting(p. 56)
• Computers and the News(p. 57)
• Computers in Production(p. 57)
• 4 Commercials and Announcements(p. 59)
• Ethical Considerations(p. 61)
• Lengths and Placement of Commercials and Announcements(p. 62)
• The ID(p. 63)
• The PSA(p. 64)
• Writing Styles(p. 67)
• Techniques(p. 68)
• Audience Analysis(p. 69)
• Familiarization with the Product(p. 69)
• Appeals(p. 70)
• Organization of the Commercial or Announcement(p. 78)
• The Television Storyboard(p. 83)
• Formats(p. 87)
• The Straight Sell(p. 87)
• The Testimonial(p. 90)
• Humor(p. 92)
• Music(p. 94)
• The Dramatization(p. 96)
• Format Combinations(p. 103)
• Special Considerations(p. 108)
• Application and Review(p. 109)
• 5 News and Sports(p. 111)
• News(p. 111)
• Sources of News(p. 111)
• Style(p. 113)
• Technique(p. 119)
• Objectivity(p. 121)
• Accuracy(p. 123)
• Personality(p. 124)
• Organization(p. 124)
• Format(p. 125)
• Approach(p. 140)
• Radio: Audio(p. 148)
• Television: Visuals(p. 148)
• Rewriting(p. 149)
• Special Considerations(p. 150)
• Legal Considerations(p. 151)
• Sports(p. 154)
• Types of Sports Programs(p. 154)
• Organization(p. 155)
• The Live Contest(p. 158)
• Application and Review(p. 163)
• 6 Features and Documentaries(p. 165)
• Writing Techniques(p. 168)
• Form(p. 168)
• Approach(p. 169)
• Process(p. 169)
• Technique(p. 170)
• The Feature: Application(p. 171)
• Documentaries(p. 183)
• Types(p. 183)
• Point of View (POV)(p. 184)
• Structure(p. 189)
• Biographies(p. 190)
• Minidocumentaries(p. 201)
• Special Considerations(p. 207)
• Application and Review(p. 210)
• 7 Interviews and Talk Programs(p. 211)
• The Interview(p. 212)
• Types(p. 212)
• Preparation(p. 213)
• Research(p. 218)
• Format(p. 219)
• Structure(p. 223)
• Technique(p. 225)
• Production Considerations(p. 225)
• Format Tips(p. 226)
• The Entertainment Interview(p. 226)
• The News Interview(p. 226)
• Discussion Programs(p. 229)
• Approach(p. 229)
• Types(p. 230)
• Speeches(p. 235)
• Special Considerations(p. 237)
• Women's Programs(p. 237)
• Ethnic Programs(p. 240)
• Application and Review(p. 244)
• 8 Music, Variety, and Comedy(p. 245)
• Music: Radio(p. 246)
• Format Types(p. 247)
• Theme(p. 248)
• Organization and Technique(p. 251)
• Music: Television(p. 255)
• Variety and Comedy(p. 261)
• Program Types(p. 261)
• Approach and Organization(p. 262)
• Comedy(p. 263)
• Application and Review(p. 270)
• 9 Corporate, Educational, and Children's Programs(p. 271)
• Corporate Programs Procedure(p. 273)
• Objectives(p. 273)
• Treatment or Outline(p. 275)
• Research(p. 275)
• Production(p. 276)
• Evaluation(p. 276)
• Writing Techniques(p. 277)
• Application: Video--Internal Training(p. 280)
• Application: Slides and Audio--Internal Training(p. 310)
• Application: Video and Film--External Professional(p. 295)
• Application: Video--Training and Information Series(p. 301)
• Application: Video--External Information and Public Relations(p. 319)
• Formal Education Programs(p. 332)
• Approach(p. 332)
• Techniques(p. 333)
• Children's Programs(p. 338)
• Approach(p. 338)
• Format(p. 338)
• Writing Techniques(p. 339)
• The Manuscript(p. 339)
• Application and Review(p. 343)
• 10 The Play(p. 345)
• Sources(p. 347)
• Structure(p. 349)
• Concepts of Playwriting(p. 350)
• Unity(p. 351)
• Plot(p. 352)
• Character(p. 354)
• Dialogue(p. 356)
• Exposition(p. 357)
• Preparation(p. 358)
• Setting(p. 358)
• Developing the Script(p. 359)
• The Treatment, Scenario, or Outline(p. 359)
• The Script: Analysis(p. 361)
• Play Analysis(p. 378)
• The Filmed Play(p. 378)
• The Taped Play(p. 379)
• Special Play Forms(p. 395)
• The Soap Opera(p. 395)
• The Miniseries(p. 397)
• The Sitcom(p. 398)
• The Cartoon(p. 399)
• Reality Programs(p. 399)
• Special Considerations(p. 407)
• The Children's Program(p. 407)
• Women(p. 408)
• Racial and Ethnic Stereotyping(p. 408)
• Problems and Potentials(p. 410)
• 11 New Media(p. 411)
• Interactive Technique(p. 415)
• Approach(p. 416)
• Process(p. 417)
• Technique(p. 419)
• Television(p. 419)
• Radio(p. 420)
• Film(p. 421)
• 12 Professional Opportunities(p. 427)
• Playwriting(p. 431)
• Commercials and Copywriting(p. 434)
• News(p. 436)
• Corporate Media(p. 440)
• The Proposal(p. 441)
• Program Pitch(p. 442)
• Copyright(p. 444)
• College Preparation(p. 445)
• Glossary of Terms and Abbreviations(p. 449)
• Selected Readings(p. 457)
• Index(p. 460)

Notas de autor provistas por Syndetics

Robert L. Hilliard (Ph.D., Columbia University) has written, produced, directed, and performed in professional television and radio. Currently professor of Media Arts at Emerson College, he is former chief of the Educational (Public) Broadcasting Branch of the FCC and was Chair of the Federal Interagency Media Committee in Washington, D.C.