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Marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Detalles de publicación: México International Thomson c2004.Edición: 7 edDescripción: xiv, 774 p. ill. 26 cm. + 1 computer discISBN:- 0324147988
- 658.8 L218m7
- HF5415 .L2624 2002
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disco | Biblioteca Encarnación Valdés Colección General bev | 658.8 L218m7 (Navegar estantería(Abre debajo)) | Disponible | CD | 80000002439191 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 L218m7 (Navegar estantería(Abre debajo)) | Disponible | 80000002439183 |
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Descripciones mejoradas de Syndetics:
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
ESTE LIBRO INCLUYE UN DISCO
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part One The World of Marketing
- 1 Overview of Marketing. Career Appendix
- 2 Strategic Planning for Competitive Advantage. Marketing Plan Appendix
- 3 Social Responsibility, Ethics, and the Marketing Environment
- 4 Developing a Global Vision
- Part Two Analyzing Market Opportunities
- 5 Consumer Decision Making
- 6 Business Marketing
- 7 Segmenting and Targeting Markets
- 8 Decision Support Systems and Marketing Research
- Part Three Product Decisions
- 9 Product Concepts
- 10 Developing and Managing Products
- 11 Services and Nonprofit Organization Marketing
- Part Four Place (Distribution) Decisions
- 12 Marketing Channels and Supply Chain Management
- 13 Retailing
- Part Five Promotion Decisions
- 14 Integrated Marketing Communication
- 15 Advertising and Public Relations
- 16 Sales Promotion and Personal Selling
- Part Six Pricing Decisions
- 17 Pricing Concepts
- 18 Setting the Right Price
- Part Seven Technology-Driven Marketing
- 19 Customer Relationship Management