Public relations writing form & style.
Series Wadsworth series in mass communication and journalismDetalles de publicación: Belmont, CA Thomson Wadsworth c2005.Edición: 7th ed. Doug Newsom, Jim HaynesDescripción: xxii, 441 p. ill. 24 cmISBN:- 0534612962
- 659.2 N5585p7 22
- HM1221 .N478 2005
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 N5585p7 (Navegar estantería(Abre debajo)) | Disponible | 80000002432642 |
Descripciones mejoradas de Syndetics:
PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principles section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media. Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.
Includes bibliographical references and index.
Notas de autor provistas por Syndetics
James Haynes is an author who was awarded a medal of the Order of Australia in the General Division (OAM) for `service to the performing arts as an entertainer, author, broadcaster and historian¿. Haynes is the author of 24 books, including The Best Australian Yarns and Other True Stories and The Big Book of Verse for Aussie Kids (both A&U), and founder of the Australian Bush Laureate Awards.
(Bowker Author Biography)