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Known for its coverage of both classic and current studies of animal and human research, Learning: Principles and Applications shows students the relevance of basic learning processes through real-world examples, vignettes, applications, and critical thinking questions. This new Sixth Edition represents a thorough update and reorganization of content to reflect changes in the field, as well as a strengthening of key pedagogical features to help students' understanding of the material.

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• Chapter 1 An Introduction to Learning
• The Gift of Knowledge
• a Definition of Learning
• Functionalism
• Behaviorism
• The Ethics of Conducting Research
• Chapter 2 Traditional Learning Theories
• The Oldies but Goodies
• Traditional Learning Theories
• HullâÇÖs Drive Theory
• SpenceâÇÖs Acquired Motive Approach
• GuthrieâÇÖs Contiguity View
• TolmanâÇÖs Purposive Behaviorism
• SkinnerâÇÖs Behavioristic Methodology
• Chapter 3 The Modification of Instinctive Behavior
• Do You Have a Light?
• The Instinctive Basis of Behavior
• Habituation and Sensitization
• Opponent-Process Theory
• Chapter 4 Principles and Applications of Classical Conditioning
• a Lingering Fear
• Principles of Classical Conditioning
• Applications of Classical Conditioning
• Chapter 5 Theories of Classical Conditioning
• He Never Saw It Coming
• The Nature of the Conditioned Response
• The Nature of the Classical Conditioning Process
• Chapter 6 and Applications of Appetitive Conditioning
• a Loss of Control
• Principles of Appetitive Conditioning
• Applications of Appetitive Conditioning
• Contingency Management
• The Implementation of the Contingency Management Program
• Chapter 7 Principles and Applications of Aversive Conditioning
• a Good Whipping
• Principles of Aversive Conditioning
• Applications of Aversive Conditioning
• Chapter 8 Theories of Appetitive and Aversive Conditioning
• a Lack of Control
• Theories of Appetitive Conditioning
• The Pain of Failure
• Theories of Aversive Learning
• Chapter 9 Biological Influences on Learning
• a Nauseating Experience
• Generality of the Laws of Learning
• a Behavior Systems Approach
• Animal Misbehavior
• Schedule-Induced Behavior
• Flavor-Aversion Learning
• Imprinting
• The Avoidance of Aversive Events
• The Biology of Reinforcement
• Chapter 10 Stimulus Control of Behavior
• a Case of Mistaken Identity
• The Generalization Process
• Discrimination Learning
• Chapter 11 Cognitive Control of Behavior
• The Insurmountable Barrier
• TolmanâÇÖs Purposive Behaviorism
• The Concept of an Expectation
• a Cognitive View of Depression
• a Cognitive View of Phobic Behavior
• Chapter 12 Complex Learning Tasks
• a Day at the Beach
• Concept Learning
• Problem Solving
• Language
• Chapter 13 The Storage of Our Experiences
• a Fleeting Experience
• Measures of Memory
• a Three-Stage View of Memory Storage
• Sensory Register
• Short-Term Store
• a Rehearsal Systems Approach
• Long-Term Store
• Chapter 14 Memory Retrieval and Forgetting
• a Look Into the Past
• Memory Retrieval
• Forgetting
• Anatomical Basis of Memory Retrieval
• Application: Mnemonics