Public relations writing and media techniques Dennis L. Wilcox.
Detalles de publicación: Boston Allyn & Bacon/Pearson Education 2005.Edición: 5th edDescripción: xiv, 578 p. ill. 23 cmISBN:- 020541849X
- HM1221 .W55 2009
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 W6672p5 (Navegar estantería(Abre debajo)) | Disponible | 80000002431677 |
Descripciones mejoradas de Syndetics:
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- I The Basics Of Public Writing
- 1 The Basics of Public Relations Writing
- 2 Persuasive Writing
- 3 Legal and Ethical Guidelines
- 4 Finding and Generating News
- II Writing For The Mass Media
- 5 News Releases and Fact Sheets
- 6 News Features
- 7 Photos and Graphics
- 8 Pitch Letters, Advisories, Media Kits, And Op-Ed
- 9 Radio, Television, And Webcasts
- 10 Distribution: Snail Mail to the Internet
- 11 Working With the Media
- III Writing For Other Media
- 12 Newsletters, E-Zines, and Brochures
- 13 The World Wide Web
- 14 Letters, Memos, and Reports
- 15 Direct Mail and Advertising
- 16 Speeches & Presentations
- IV Managing Programs And Campaigns
- 17 Meetings and Events
- 18 Program Planning
- 19 Measurement and Evaluation
- Glossary
- Index