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Public relations strategies and tactics Dennis L. Wilcox ... [et al.].
Detalles de publicación: Boston Allyn and Bacon c2005.Edición: 7th edDescripción: xxii, 570 p. ill. (some col.) 26 cmISBN:- 0205360734 (alk. paper)
- 0205404537 (pbk.)
- 659.2 W6672p7 21
- HM1221 .P8 2003
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 W6672p7 (Navegar estantería(Abre debajo)) | Disponible | 80000002431669 |
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Descripciones mejoradas de Syndetics:
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book.
Includes bibliographical references (p. [553]-560). and index.
Tabla de contenidos provista por Syndetics
- Role
- 1 What is Public Relations
- 2 Evolutions of Public Relations
- 3 Ethics and Professionalism
- 4 Public Relations Departments and Firms
- Process
- 5 Research
- 6 Program Planning
- 7 Communication
- 8 Evaluation
- Strategy
- 9 Public Opinion & Persuasion
- 10 Crisis Communications & Risk Management
- 11 The Audience & How to Reach It
- 12 Public Relations and the Law
- 13 New Technologies in Public Relations
- Tactics
- 14 News Releases, Newsletters & Brochures
- 15 Radio, Television & the Web
- 16 Presentations & Speechess
- Application
- 17 Corporations
- 18 Politics & Government
- 19 International Public Relations
- 20 Nonprofit Organizations
- 21 Education
- 22 Entertainment, Sports & Travel