Public relations writing form & style Doug Newsom, Jim Haynes.
Detalles de publicación: Belmont, CA Thomson Wadsworth c2008.Edición: 8th edDescripción: xxii, 458 p. ill. 24 cmISBN:- 9780495095668
- 0495095664
- 659.2 N558p8 22
- HM1221 .N478 2008
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 N5585p8 (Navegar estantería(Abre debajo)) | Disponible | 80000002431651 |
Descripciones mejoradas de Syndetics:
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.
Includes bibliographical references (p. 433-442) and index.
Tabla de contenidos provista por Syndetics
- Part I Pr Writing: Role And Responsibility
- 1 Public Relations and the Writer
- 2 Ethical and Legal Responsibilities of the PR Writer
- 3 Persuasion
- 4 Research for the Public Relations Writer
- 5 The Public Relations Planning Process
- Part II Writing Principles
- 6 Writing to Clarify and Simplify the Complex: Style and Content
- 7 Grammar, Spelling and Punctuation
- Part III Writing for select publics
- 8 Email, Memos, Letters, Reports and Proposals
- Part IV Writing For Mass Media Publics
- 9 News Releases for Print Media
- 10 News for Broadcasting
- 11 Features for Print and Broadcasting
- 12 Message Design Concepts
- 13 Writing Advertising Copy
- Part V Writing For A Media Mix
- 14 Writing for the Internet
- 15 Media Kits and Media Pitches
- 16 Speeches and Other Presentations
- 17 Newsletters
- 18 Brochures
- 19 Magazines and Annual Reports
- 20 Crisis Communication
- Appendix A Readability Formulas
- Appendix B Copy Fitting
Notas de autor provistas por Syndetics
James Haynes is an author who was awarded a medal of the Order of Australia in the General Division (OAM) for `service to the performing arts as an entertainer, author, broadcaster and historian¿. Haynes is the author of 24 books, including The Best Australian Yarns and Other True Stories and The Big Book of Verse for Aussie Kids (both A&U), and founder of the Australian Bush Laureate Awards.
(Bowker Author Biography)