Retailing management Michael Levy, Barton A. Weitz;Lauren Skinner Beittelspacher
Series The Mc Graw-Hill / Irwin series in marketingDetalles de publicación: Boston McGraw-Hill/Irwin c2012.Edición: 8h edDescripción: 675 p col. ill. 26 cmISBN:- 9780073530024
- 658.87 L6681r 21
- HF5429 .L4828 2011
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5429 .L4828 2012 (Navegar estantería(Abre debajo)) | Disponible | 50000003205555 |
Descripciones mejoradas de Syndetics:
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors' objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, "good read" for students.
The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
Includes index.
eigm 07/11
Tabla de contenidos provista por Syndetics
- Section I The World of Retailing
- 1 Introduction to the World of Retailing
- 2 Types of Retailers
- 3 Multichannel Retailing
- 4 Customer Buying Behavior
- Section II Retailing Strategy
- 5 Retail Market Strategy
- 6 Financial Strategy
- 7 Retail Locations
- 8 Retail Site Location
- 9 Human Resource Management
- 10 Information Systems and Supply Chain Management
- 11 Customer Relationship Management
- Section III Merchandise Management
- 12 Managing the Merchandise Planning Process
- 13 Buying Merchandise
- 14 Retail Pricing
- 15 Retail Communication Mix
- Section IV Store Management
- 16 Managing the Store
- 17 Store Layout, Design, and Visual Merchandising
- 18 Customer Service