Descripciones mejoradas de Syndetics:

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.This text is fully supported by a website at http://www.uk.sagepub.com/cornelissen3e/ which includes:

Password-protected Instructor Resources:Instructors Manual, PowerPoint Slides and new international case studies Open-access Student Resources:50 full-text journal articles from SAGE journals organized by chapter, 60 videos, an online glossary, web links, and study skills resources

This is an ideal text for advanced undergraduate and graduate students studying corporate communications, organizational communication, public relations, and marketing communications courses.

Tabla de contenidos provista por Syndetics

• Part 1 Introduction to Corporate Communication
• Defining Corporate Communication
• Introduction
• Scope and Definitions
• Chapter Summary
• Corporate Communication in Contemporary Organizations
• Introduction
• Historical Background
• Integrated Communication
• Drivers for Integrated Communication
• Organizing Communication
• Chapter Summary
• Part 2 Conceptual Foundations
• Stakeholder Management and Communication
• Introduction
• Stakeholder Management
• The Nature of Stakes and Stakeholders
• Stakeholder Communication
• Stakeholder Engagement and Collaboration
• Chapter Summary
• Corporate Identity, Corporate Branding and Corporate Reputation
• Introduction
• Corporate Identity, Image and Reputation
• Corporate Branding
• Aligning Identity, Image and Reputation
• Chapter summary
• Part 3 Corporate Communication in Practice
• Communication Strategy
• Introduction
• The Process of Communication Strategy
• The Content of Communication Strategy
• Chapter Summary
• Strategic Planning and Campaign Management
• Introduction
• Planning and Executing Programs and Campaigns
• Theories on Effective Messages and Persuasion
• Chapter summary
• Research and Measurement
• Introduction
• Research and Evaluation
• Measuring Corporate Reputation
• Measuring Corporate Identity
• Chapter Summary
• Part 4 Specialist Areas in Corporate Communication
• Media Relations
• Introduction
• Journalism and News Organizations
• News and Corporate Reputation
• Framing News Stories
• The New Media Landscape
• Chapter Summary
• Internal Communication
• Introduction
• Defining Internal Communication
• Internal Communication and Organizational Identification
• Voice, Silence and Stimulating Employee Participation
• Social Media and Communities of Practice
• Chapter summary
• Issues Management and Public Affairs
• Introduction
• Defining Issues
• Managing Issues
• Influencing Public Policy
• Chapter Summary
• Crisis Communication
• Introduction
• Preparation for Crises
• Communication About a Crisis
• Chapter summary
• Part 5 New Developments in Corporate Communication
• Leadership and Change Communication
• Introduction
• Defining Leadership and Change
• Communicating During a Change
• Effective Leadership Communication
• Chapter Summary
• Corporate Social Responsibility and Community Relations
• Introduction
• Defining Corporate Social Responsibility
• Communicating About Corporate Social Responsibility
• Community Involvement Programmes
• Chapter summary

Notas de autor provistas por Syndetics

Dr Joep Cornelissen is Professor of Corporate Communication at Leeds University Business School, where he teaches corporate communications and marketing communications. He previously taught at the Amsterdam School of Communications Research, the University of Amsterdam.