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E-Commerce 2011 Kenneth Laudon, Carol Guercio Traver.
Detalles de publicación: Upper Saddle River,NJ. Prentice Hall 2011.Edición: 7 th edDescripción: xxxvi, 812 p. (R1-R15;I1-I39;C1-c2) ill. cmISBN:- 9780136091196
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF 5548.32 .L38 2011 (Navegar estantería(Abre debajo)) | Disponible | 50000003204418 |
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Descripciones mejoradas de Syndetics:
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
Includes bibliographical references and index.
eigm 03/2011
Tabla de contenidos provista por Syndetics
- Part 1 Introduction to E-commerce
- Chapter 1 The Revolution is Just Beginning
- Chapter 2 E-commerce Business Models and Concepts
- Part 2 Technology Infrastructure for E-commerce
- Chapter 3 The Internet and World Wide Web: E-commerce Infrastructure
- Chapter 4 Building an E-commerce Website
- Chapter 5 Online Security and Payment Systems
- Part 3 Business Concepts and Social Issues
- Chapter 6 E-commerce Marketing Concepts
- Chapter 7 E-commerce Marketing Communications
- Chapter 8 Ethical, Social, and Political Issues in E-commerce
- Part 4 E-commerce in Action
- Chapter 9 Online Retailing and Services
- Chapter 10 Online Content and Media
- Chapter 11 Social Networks, Auctions, and Portals
- Chapter 12 B2B E-commerce: Supply Chain Management and Collaborative Commerce