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With a practical focus on persuasive writing strategy, Michael R. Smith identifies and explores three processes of persuasive writing--logos, pathos, and ethos--and provides a thorough introduction To The elements of rhetorical style. Using detailed how-to guides and plenty of examples, The author's distinctive approach to persuasive writing examines: technical aspects of rhetorical style: metaphor, literary allusion, figures of speech, and graphic design three basic processes of persuasive legal writing strategy: Logos: logic and rational argument Pathos: value-based argument Ethos: establishing credibility interdisciplinary contributions to persuasive writing from fields such as cognitive psychology, classical rhetoric, and morality theory effective strategies that extend beyond the trial or appellate brief to a broad range of documents and settings in the Second Edition, The reader will find: a new organization that puts a greater emphasis on practice and relatively less on theory for each of the three processes of persuasive writing strategy a new six-Part organization: I. Introduction II. Logos Strategies III. Pathos Strategies IV. Ethos Strategies V. Rhetorical Style VI. The Ethics and Morality of Persuasion coverage of new developments in cognitive psychology, Pathos persuasion, And The role of metaphor in persuasive legal writing. the same manageable length For a complete examination of the technique and strategy behind persuasive writing, Smith's text strikes the right balance of depth and scope for upper-level legal writing courses.

Tabla de contenidos provista por Syndetics

• Part I Introductory Matters
• Chapter 1 About This Book
• Chapter 2 The Foundations of Persuasion: Logos, Pathos, and Ethos
• Part II Logos Strategies - Persuading Through Legal Reasoning
• Chapter 3 Illustrative Narratives in Rule-Based Analysis
• Chapter 4 Creating Factor Tests
• Part III Pathos Strategies - Values-Based Persuasion
• Chapter 5 Evoking Favorable Emotions and Values
• Chapter 6 Establishing "Legal Plausibility"
• Part IV Ethos Strategies - Establishing Credibility
• Chapter 7 Credible Character and Good Will
• Chapter 8 Evincing Intelligence
• Part V Rhetorical Style Metaphor
• Chapter 9 Levels of Metaphor in Persuasive Legal Writing
• Chapter 10 Crafting Effective Metaphors Literary Allusion
• Chapter 11 Literary References for Nonthematic Comparison
• Chapter 12 Literary References for Borrowed Eloquence
• Chapter 13 Literary References for Thematic Comparison: Summoning Dreams and Swords
• Chapter 14 Final Thoughts on Literary References Other Figures of Speech
• Chapter 15 Other Figures of Speech
• Part VI The Ethics and Morality of Persuasion
• Chapter 16 The Ethics and Morality of Persuasion: Justifying the Life of a Professional Advocate
• Appendix A
• Appendix B
• Index