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Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas--new media work, media professions, and media management--this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Tabla de contenidos provista por Syndetics

• Preface
• Managing Media Work
• Section I Management and the Creative Industries
• Media Management Theory and Practice
• The Management of the Creative Industries: from Content to Context
• Managing Strategy and Maximizing Innovation in Media Organizations
• Section II Media Work, Policy and Economics
• New Media Policies
• Global Deregulation and Media Corporations
• The International Division of Cultural Labor
• Section III Media Professions
• Journalism in a Network
• Atypical Newswork, Atypical Media Management
• On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations
• Understanding Multinational Media Management
• The Organization of Film and Television Production
• Producing Filmed Entertainment
• New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve
• Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media
• Advertising: Structure, Agency or Agencement?
• From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising
• Advertising Management and Professional Identity in the Digital Age
• Managing Global Public Relations in the New Media Environment
• The Culture of Gamework
• Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era
• "Life is a pitch": Managing the Self in New Media Work
• Section IV Future Perspectives
• Managing Media Companies through the Digital Transition
• Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides

Notas de autor provistas por Syndetics

Mark Deuzeis Professor of Media Studies at the University of Amsterdam's (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University's Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently "Making Media" (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and "Beyond Journalism" (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze's work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.