Introduction to mass communication: media literacy and culture Stanley J. Baran.
Detalles de publicación: New York McGraw Hil 2010.Edición: 6 th edDescripción: 1 v. (various pagings) 28 cmISBN:- 9780073378909
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | P 90 .B284 2010 (Navegar estantería(Abre debajo)) | Disponible | 50000003181004 |
Descripciones mejoradas de Syndetics:
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.
eigm 10/2010
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part 1 Laying the Groundwork
- 1 Mass Communication, Culture, and Media Literacy
- 2 The Evolving Mass Communication ProcessPart Two: Media, Media Industries, and Media Audiences
- 3 Books
- 4 Newspapers
- 5 Magazines
- 6 Film
- 7 Radio, Recording, and Popular Music
- 8 Television, Cable, and Mobile Video
- 9 Video Games
- 10 The Internet and the World Wide WebPart Three: Supporting Industries
- 11 Public Relations
- 12 AdvertisingPart Four: Mass-Mediated Culture in the Information Age
- 13 Theories and Effects of Mass Communication
- 14 Media Freedom, Regulation, and Ethics
- 15 Global Media
- Glossary
- References
- Credits
- Index