Tourism the business of travel Roy A. Cook, Laura J. Yale, Joseph J. Marqua.

Por:

Cook, Roy A

Colaborador(es):

Detalles de publicación: Upper Saddle River, N.J. Prentice Hall c1999.Descripción: xvi, 347 p. ill. (some col.) 28 cmISBN:

0013271032

Tema(s):

Tourism

Clasificación CDD:

338.4791 C7711t 22

Clasificación LoC:

G155.A1 C674 1998

Existencias
Imagen de cubierta	Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Ubicación en estantería	Signatura topográfica	Materiales especificados	Info Vol	URL	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems	Prioridad de la cola de reserva de ejemplar	Reservas para cursos
	Libro	Biblioteca Encarnación Valdés Colección General bev				338.4791 C7711t (Navegar estantería(Abre debajo))					Disponible			80000002416702

Total de reservas: 0

Includes bibliographical references and index.

Extracto provisto por Syndetics

"As the title suggests, tourism is viewed through the lens of business, focusing on the management, marketing, and financial issues most important to industry members. In addition, the text begins with a comprehensive model of tourism, and the book unfolds by considering each piece of the model in succession. All students should find the text enjoyable and educational no matter which part of the industry they find most compelling." "This book engages students in the learning experience. Its appealing writing style and hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as for anyone who wants to know more about the inner workings of this industry. The authors have added a variety of readings, exercises, and cases to the third edition to augment the expanded content."--BOOK JACKET.

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