Effective public relations Scott M. Cutlip, Allen H. Center, Glen M. Broom.
Detalles de publicación: Upper Saddle River, N.J. Pearson Prentice Hall c2006.Edición: 9th edDescripción: xviii, 486 p. ill. 25 cmISBN:- 0130082007 (alk. paper)
- 659.2 22
- HM1221 .C88 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 659.2 C9897e9 (Navegar estantería(Abre debajo)) | Disponible | 80000002412818 |
Descripciones mejoradas de Syndetics:
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations.An excellent,essentialdesk reference for those in the practice.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I Concept, Practitioners, Context, and Origins
- Chapter 1 Introduction to Contemporary Public Relations
- Chapter 2 Public Relations Practitioners
- Chapter 3 Organizational Settings
- Chapter 4 Historical Origins
- Part II Foundations
- Chapter 5 Ethics and Professionalism
- Chapter 6 Legal Considerations
- Chapter 7 Theory: Adjustment and Adaptation
- Chapter 8 Theory: Communication and Public Opinion
- Chapter 9 Internal Media and Employee Communication
- Chapter 10 External Media and Media Relations
- Part III Management Process
- Chapter 11 Step One: Defining Public Relations Problems
- Chapter 12 Step Two: Planning and Programming
- Chapter 13 Step Three: Taking Action and Communicating
- Chapter 14 Step Four: Evaluating the Program
- Part IV The Practice
- Chapter 14 Business and Industry
- Chapter 15 Government and Public Affairs
- Chapter 16 Nonprofit Organizations, Health Care, and Education
- Chapter 17 Trade Associations, Professional Societies, and Labor Unions