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Have you fantasized about your own retail store--selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today's technology makes it easier than ever to take your retail dreams to the world's largest marketplace--the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world--with no technical background or graphic design skills! * Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge * Create content and online deals that capture shoppers and keep them coming back * Use surefire online tools that work 24/7 to handle payments and accept orders * Drive traffic using Search Engine Optimization and other marketing and advertising techniques * Skillfully handle inventory, order fulfillment, customer service and all other operations The world's largest marketplace is at your fingertips...take advantage of it!

Tabla de contenidos provista por Syndetics

• Acknowledgments(p. xi)
• Preface(p. xiii)
• The Lingo You'll Need to Know(p. xv)
• Running a Successful Online Business(p. xvi)
• Almost Anything Can Be Sold Online(p. xvii)
• Getting Started Is Relatively Easy(p. xix)
• Turnkey E-Commerce Solutions(p. xix)
• E-Commerce vs. Traditional Retail(p. xxi)
• Plan on Making an Ongoing Investment in Time and Money(p. xxii)
• What's Covered Here(p. xxiv)
• Let's Get Started!(p. xxv)
• Chapter 1 Choosing a Product to Sell(p. 1)
• Consider Your Existing Competition in Cyberspace(p. 2)
• Seek Out Your Existing Real-World Competition(p. 3)
• Determine Your Inventory Requirements(p. 3)
• Calculate Your Costs(p. 4)
• Set Your Pricing(p. 5)
• The Demographics of Your Target Audience(p. 6)
• Figure Out How You'll Reach Your Audience(p. 7)
• Forecast the Current and Future Demand for Your Product(p. 8)
• Finding Potential Products to Sell(p. 9)
• What's Next(p. 11)
• Chapter 2 Getting to Know Your Target Audience(p. 13)
• Establish Your Niche(p. 14)
• Defining Your Audience(p. 15)
• Doing Your Market Research(p. 21)
• Addressing the Wants and Needs of Your Customers(p. 21)
• Reaching Your Customers and Driving Them to Your Website(p. 24)
• What's Next(p. 25)
• Chapter 3 The Tools You'll Need to Get Started Selling Online(p. 27)
• Gathering the Equipment You'll Need(p. 28)
• Setting Up Your Business(p. 31)
• Establishing Your Own Shipping Department(p. 32)
• Your Business's Infrastructure(p. 33)
• What's Next(p. 34)
• Chapter 4 Preparing the Website: Assets and Elements You'll Need(p. 35)
• Creating Your Site's Text(p. 37)
• Creating Professional Quality Product Photos(p. 38)
• Your Company's Logo(p. 40)
• Your Online Business's URL(p. 41)
• Putting the Pieces Together(p. 44)
• What's Next(p. 45)
• Chapter 5 An Introduction to E-Commerce Turnkey Solutions(p. 47)
• The Pros and Cons of Using This Solution(p. 48)
• Initial Startup Costs(p. 51)
• Understanding Online Payment Options(p. 52)
• Security Considerations(p. 56)
• Selecting the Right E-Commerce Turnkey Solution(p. 57)
• What's Next(p. 59)
• Chapter 6 E-Commerce Turnkey Solution Round-Up(p. 61)
• Shopping for Your E-Commerce Turnkey Solution(p. 62)
• eBay Stores(p. 63)
• eBay ProStores(p. 65)
• FatCow.com(p. 67)
• GoDaddy.com's WebSite Tonight and Quick Shopping Cart(p. 69)
• 1&1 eShops(p. 71)
• OSCommerce(p. 72)
• Yahoo! Stores (Yahoo! Small Business Solutions)(p. 74)
• Growing Beyond Your Turnkey Solution(p. 76)
• Understanding E-Commerce Web Site Design Fundamentals(p. 77)
• What's Next(p. 77)
• Chapter 7 Website Design Fundamentals(p. 79)
• Individual Web Pages that Comprise a Quality E-Commerce Website(p. 80)
• Other Individual Web Pages to Incorporate within Your Site(p. 83)
• Top Ten Website Design Tips(p. 87)
• Know Your Customer's Surfing Capabilities(p. 92)
• Seek Out Website Testers Before Launching Your Site(p. 93)
• What's Next(p. 95)
• Chapter 8 Alternative Online Payment Options(p. 97)
• The Benefits of Google Checkout and PayPal(p. 99)
• What's Next(p. 105)
• Chapter 9 Advertising, Promoting, and Marketing Your Online Business(p. 107)
• Preparing Your Advertising, Public Relations, and Marketing Campaign(p. 111)
• Advertising Your Site(p. 113)
• Public Relations 101(p. 116)
• Marketing Strategies(p. 124)
• What's Next(p. 126)
• Chapter 10 Search Engine Optimization and Marketing(p. 127)
• Help Surfers Find Your Biz Using Search Engine Optimization (SEO)(p. 129)
• Incorporating Meta Tags into Your Website's HTML Programming(p. 130)
• Search Engine Optimization Tools and Resources(p. 134)
• Drive Targeted Traffic to Your Site Using Search Engine Marketing(p. 135)
• Launch Your Search Engine Marketing Ad Campaign(p. 136)
• The Anatomy of a Search Engine Marketing Ad(p. 139)
• Setting Your Budget(p. 140)
• Online Display Advertising(p. 141)
• Developing an Affiliate Program(p. 142)
• Price Comparison Websites: Drive Price-Conscious Consumers to Your Site(p. 143)
• Final Thoughts about Advertising Your Online Business(p. 144)
• What's Next(p. 145)
• Chapter 11 Managing Order Fulfillment and Everyday Business Operations(p. 147)
• Fulfilling Your Orders(p. 148)
• Managing Your Inventory(p. 151)
• Providing Top-Notch Customer Service(p. 152)
• Growing Your Business(p. 153)
• Keep Track of Your Startup(p. 154)
• Chapter 12 Learn from Other E-Commerce Business Operators(p. 159)
• Eric Mindel(p. 160)
• Brian Seed(p. 165)
• Nancy Kerrigan(p. 169)
• Michael Alahverdian(p. 171)
• Clay Baker(p. 179)
• Kiel James Patrick(p. 184)
• Glossary(p. 195)
• Index(p. 201)

Notas de autor provistas por Syndetics

Jason R. Rich is a bestselling author of more than 35 books, including several e-commerce guides; a frequent contributor to several national magazines and daily newspapers; and a consultant to individuals and businesses looking to launch a successful e-commerce website