Descripciones mejoradas de Syndetics:

Allows you to turn a business concept into a full fledged online business in 10 days. This book offers information on website design, handling secure sales, online marketing techniques such as blogs and guest books, fulfillment issues, and payment options.

Tabla de contenidos provista por Syndetics

• Preface: Riding the Web to Riches(p. x)
• Chapter 1 The Internet Gold Rush(p. 1)
• A New Set of Rules(p. 2)
• Online Negotiations(p. 3)
• Reaching Their Peak(p. 6)
• Sweet Dreams(p. 7)
• Chapter 2 Moving from a Brick-and-Mortar to an Online Store(p. 11)
• Goodbye Brick-and-Mortar?(p. 11)
• Best of Both Worlds(p. 12)
• Who's Minding the Store?(p. 15)
• Paper-Based Sales(p. 16)
• Chapter 3 Getting Funding(p. 19)
• Sounds Like a Plan(p. 20)
• The Name Game(p. 21)
• Borrowing Money(p. 25)
• Venture Capital Funding(p. 25)
• Angel Investing(p. 27)
• Legal Eagles(p. 28)
• Chapter 4 Dotcom Dreams?(p. 31)
• Bad Balance-Sheet Math(p. 32)
• No Revenue Model(p. 32)
• No Clearly Defined Exit Strategy(p. 33)
• Building Market Share to the Detriment of the Business(p. 34)
• Ignoring Stakeholders(p. 34)
• Forgetting What Industry You're In(p. 35)
• Having More Ego than Profits(p. 35)
• The Message for You(p. 36)
• Chapter 5 Web Site Building 101(p. 37)
• Know Your Purpose(p. 37)
• A Well-Thought-Out Site(p. 38)
• Do-It-Yourself(p. 42)
• The Taxing World of Online Sales Tax(p. 45)
• Testing, Testing(p. 46)
• Web Site Maintenance(p. 47)
• Care to Dabble?(p. 49)
• Chapter 6 Hosting Your Site(p. 53)
• Hosted Web Solutions(p. 55)
• Yahoo! Small Business(p. 57)
• eBay(p. 59)
• Advanced Tools and Tricks(p. 61)
• Chapter 7 Managing Your Business(p. 69)
• Inventory(p. 70)
• Shipping and Handling(p. 72)
• Outsource Fulfillment(p. 75)
• Many Happy Returns(p. 77)
• Chapter 8 Knowing Your Customers(p. 81)
• Log Rolling(p. 82)
• Getting to Know You(p. 85)
• Private Eyes(p. 87)
• Chapter 9 The Scoop on Business-to-Business e-Commerce(p. 95)
• The Many Faces of B2B(p. 96)
• A Slam Dunk?(p. 104)
• Chapter 10 e-Chat with Drugstore.com Inc.'s Dawn Lepore(p. 107)
• Chapter 11 Web Site Traffic Builders(p. 113)
• Baiting Your Hook(p. 114)
• The Most Bang for Your Buck(p. 117)
• A Direct Approach(p. 118)
• Stick It to Me(p. 122)
• Chapter 12 Cashing in on Affiliate Programs(p. 129)
• It All Clicks(p. 130)
• Google AdSense Makes Sense(p. 131)
• Solid Links(p. 132)
• The Dark Side of Banners(p. 134)
• New Alliances(p. 137)
• Chapter 13 e-Chat with eBags Inc.'s Peter Cobb(p. 139)
• Chapter 14 Secrets of Search Engines(p. 147)
• Getting Listed(p. 150)
• Rank and File(p. 151)
• Paid Inclusion, Paid Placement(p. 151)
• Chapter 15 e-Chat with Newegg Inc.'s Howard Tong(p. 159)
• Chapter 16 Tapping International Markets(p. 167)
• Foreign Affairs(p. 168)
• All Aboard(p. 169)
• Chapter 17 Customer Service for Success(p. 173)
• Chapter 18 e-Chat with Netflix Inc.'s Reed Hastings(p. 181)
• Chapter 19 Identity Theft, Credit Card Fraud, and More Bad Stuff(p. 187)
• Security(p. 188)
• No Buyers(p. 190)
• Outages(p. 192)
• Fraud(p. 192)
• Chapter 20 Time for an Upgrade?(p. 195)
• Upgrading: The Facts(p. 195)
• Typical Upgrades(p. 197)
• Expanding Your Reach(p. 198)
• Chapter 21 A Tour of the Web(p. 203)
• River of Dreams(p. 204)
• In Full Bloom(p. 206)
• Pushing the Envelopes(p. 208)
• It's in the Mail(p. 209)
• The Right Dose(p. 210)
• Riding the Wave(p. 212)
• It Takes a Village(p. 213)
• Keeping It Fresh(p. 214)
• Tech Savvy(p. 216)
• If the Shoe Fits(p. 217)
• Film at 11(p. 218)
• Chapter 22 eChat with Bruce Weinberg(p. 221)
• Appendix e-Chats(p. 233)
• e-Chat with BlueSuitMom.com Inc.'s Maria Bailey(p. 233)
• e-Chat with CarMD.com Corp.'s Keith Andreasen(p. 237)
• e-Chat with Cashman Computer Associates d/b/a Moon River Pearls' Peter L. Cashman(p. 243)
• e-Chat with Corporate Toners Inc.'s Kapil Juneja(p. 247)
• e-Chat with Fridgedoor Inc.'s Chris Gwynn(p. 251)
• e-Chat with Gift Services Inc. d/b/a GiftTree's Craig Bowen(p. 254)
• e-Chat with Headsets.com Inc.'s Mike Faith(p. 257)
• e-Chat with Lessno.com LLC's Stanley Gyoshev and Assen Vassilev(p. 262)
• e-Chat with RedWagons.com's Tony Roeder(p. 267)
• e-Chat with Thralow Inc.'s Daniel Thralow(p. 270)
• e-Chat with Venture Point LLC's Karen Torbett(p. 276)
• Online Business Resources(p. 281)
• Competitive Intelligence(p. 282)
• Consumer Web Sites(p. 282)
• Global Commerce(p. 283)
• Miscellaneous E-Commerce Information(p. 284)
• Online and Offline Publications(p. 285)
• Search Engines, Etc.(p. 286)
• Shopping Bots(p. 286)
• Software(p. 287)
• Statistics and More(p. 288)
• Traffic Reports and Ratings(p. 288)
• Venture Capital Information(p. 288)
• Web Site Building(p. 289)
• Web Site Design No-Nos(p. 289)
• Web Site Tools(p. 290)
• Wireless Web(p. 290)
• Glossary(p. 293)
• Index(p. 297)

Notas de autor provistas por Syndetics

Melissa Campanelli is a leading expertin small business e-tailing. She writes a monthly e-businesscolumn for Entrepreneur magazine,"Net Profits," is theauthor of Start Your Own e-Business , and is a senior editorat DM News.