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International business : competing in the global marketplace / Charles W. L. Hill.

Por: Detalles de publicación: Boston : McGraw-Hill/Irwin, c2009.Edición: 7th edDescripción: xxii, 738 p. : col. ill. ; 29 cmISBN:
  • 9780073381343 (alk. paper)
  • 0073381349 (alk. paper)
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A text on the market, it explores the pros and cons of economic theories, government policies, business strategies, and organizational structures. It focuses on the managerial implications of each topic on the actual practice of international business.

Includes index.

Tabla de contenidos provista por Syndetics

  • Part 1 Introduction and Overview
  • Chapter 1 Globalization
  • Part 2 Country Differences
  • Chapter 2 National Differences in Political Economy
  • Chapter 3 Differences in Culture
  • Chapter 4 Ethics in International Business Cases: Nike: The Sweatshop DebateEtch a Sketch Ethics AIDS Drugs in South Africa Matsushita and Japan's Changing Culture Mired in Corruption - Kellogg, Brown and Root in Nigeria
  • Part 3 The Global Trade and Investment Environment
  • Chapter 5 International Trade Theory
  • Chapter 6 The Political Economy of International Trade
  • Chapter 7 The Political Economy of Foreign Direct Investment
  • Chapter 8 Regional Economic Integration Cases: Agricultural Subsidies and Development Boeing versus Airbus: Two Decades of Trade Disputes The Politics of Trade in Steel Dixon Ticonderoga Drug Development in the European Union Logitech
  • Part 4 The Global Monetary System
  • Chapter 9 The Foreign Exchange Market
  • Chapter 10 The International Monetary System
  • Chapter 11 Global Capital Markets Cases The Tragedy of the Congo The Russian Ruble Crisis and its Aftermath The Samurai Bond Market
  • Part 5 The Strategy and Structure of International Business
  • Chapter 12 The Strategy of International Business
  • Chapter 13 The Organization of International Business
  • Chapter 14 Entry Strategy and Strategic Alliances Cases Toyota - The Rise of a Global Corporation Wal-Mart's Global Expansion Black & Decker Lincoln Electric
  • Part 6 International Business Operations
  • Chapter 15 Exporting, Importing, and Countertrade
  • Chapter 16 Global Production, Outsourcing, and Logistics
  • Chapter 17 Global Marketing and R&D
  • Chapter 18 Global Human Resource Management
  • Chapter 19 Accounting in the International Business
  • Chapter 20 Financial Management in the International Business Cases Molex Procter & Gamble in Japan Merrill Lynch in Japan Glossary Photo Credits Indexes
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