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Managerial economics Christopher R. Thomas, S. Charles Maurice.

Por: Colaborador(es): Detalles de publicación: New York, NY McGraw Hill 2008Edición: 9th edDescripción: 746 p. 24 cmISBN:
  • 9780073402819 (alk. paper)
  • 0073402818 (alk. paper)
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Descripciones mejoradas de Syndetics:

Thomas and Maurice's Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.

Includes CD-ROM and index.

Tabla de contenidos provista por Syndetics

  • Preface
  • Part I Some Preliminaries
  • 1 Managers, Profits, and Markets
  • 2 Demand, Supply, and Market Equilibrium
  • 3 Marginal Analysis for Optimal Decision Making
  • 4 Basic Estimation Techniques
  • Part II Demand Analysis
  • 5 Theory of Consumer Behavior
  • 6 Elasticity and Demand
  • 7 Demand Estimation and Forecasting
  • Part III Production and Cost Analysis
  • 8 Production and Cost in the Short Run
  • 9 Production and Cost in the Long Run
  • 10 Production and Cost EstimationOn the Website: Special Topic
  • Module 1 Linear Programming
  • Part IV Profit-Maximization in Various Market Structures
  • 11 Managerial Decisions in Competitive Markets
  • 12 Managerial Decisions for Firms with Market Power
  • 13 Strategic Decision Making in Oligopoly Markets
  • Part V Advanced Managerial Decision Making
  • 14 Advanced Techniques for Profit Maximization
  • 15 Decisions Under Risk and UncertaintyOn the Website: Special Topic
  • Module 2 Investment Decisions
  • Appendix: Statistical Tables Answers To Technical Problems
  • Index
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