Descripciones mejoradas de Syndetics:

You can trust Hilliard's WRITING FOR TELEVISION, RADIO, AND NEW MEDIA to provide you with thorough and up-to-date coverage of the principles, techniques, and approaches of writing for television, radio, and the Internet, including writing for a variety of formats such as interviews, sports, advertisements, scripts, and news. Hilliard's vast coverage of content, excellent organization, attention to form, and good examples ensure that you will be well-trained for a career in WRITING FOR TELEVISION, RADIO, AND NEW MEDIA.

Tabla de contenidos provista por Syndetics

• Preface(p. xiv)
• About the Author(p. xvii)
• 1 The Mass Media(p. 1)
• Demographics(p. 4)
• The Electronic Media(p. 5)
• Television and the Mass Audience(p. 7)
• Radio and the Mass Audience(p. 8)
• The Internet Audience(p. 11)
• Subject Matter(p. 13)
• Censorable Material(p. 13)
• Controversial Material(p. 15)
• 2 Basic Elements of Production(p. 20)
• Television(p. 21)
• The Studio(p. 21)
• The Camera: Movement(p. 22)
• The Camera: Lenses(p. 25)
• The Camera: Shots(p. 25)
• Control Room Techniques and Editing(p. 28)
• Sound(p. 33)
• Radio(p. 33)
• The Microphone(p. 34)
• Sound Effects(p. 36)
• Music(p. 39)
• Sound and Music Techniques and Terms(p. 42)
• The Studio(p. 44)
• The Control Room(p. 44)
• More Radio Terminology(p. 45)
• Internet Interactive Technique(p. 46)
• Approach(p. 46)
• Process(p. 47)
• Technique(p. 48)
• Application and Review(p. 49)
• Television(p. 49)
• Radio(p. 49)
• Internet(p. 49)
• 3 Format and Style(p. 50)
• Script(p. 52)
• Television(p. 52)
• Film(p. 53)
• Radio(p. 54)
• Script Guidelines(p. 55)
• Style(p. 58)
• Writing for the Ear and Eye(p. 58)
• Simplicity(p. 60)
• Grammar(p. 61)
• Punctuation(p. 62)
• Abbreviations(p. 62)
• Gender(p. 62)
• Accuracy and Research(p. 63)
• The Computer(p. 64)
• Software Types(p. 65)
• Computers and the Screenplay(p. 66)
• Computers and the News(p. 67)
• Computers in Production(p. 67)
• Internet Format and Style(p. 68)
• 4 Commercials and Announcements(p. 70)
• Ethical Considerations(p. 72)
• Lengths and Placement of Commercials and Announcements(p. 73)
• The ID(p. 74)
• The PSA(p. 75)
• Writing Styles(p. 78)
• Techniques(p. 79)
• Audience Analysis(p. 80)
• Familiarization with the Product(p. 81)
• Appeals(p. 81)
• Organization of the Commercial or Announcement(p. 89)
• The Television Storyboard(p. 96)
• Formats(p. 101)
• The Straight Sell(p. 101)
• The Testimonial(p. 104)
• Humor(p. 106)
• Music(p. 110)
• The Dramatization(p. 113)
• Format Combinations(p. 117)
• Internet Considerations(p. 125)
• Special Considerations(p. 126)
• Application and Review(p. 127)
• 5 News and Sports(p. 128)
• News(p. 128)
• Sources of News(p. 128)
• Style(p. 130)
• Technique(p. 136)
• Objectivity(p. 138)
• Accuracy(p. 140)
• Personality(p. 140)
• Format(p. 141)
• Approach(p. 154)
• Radio: Audio(p. 162)
• Television: Visuals(p. 162)
• Rewriting(p. 163)
• Internet Newswriting(p. 164)
• Gatekeeping and Alternative Views(p. 173)
• Special Considerations(p. 176)
• Legal Considerations(p. 177)
• Sports(p. 179)
• Internet Sports(p. 180)
• Types of Sports Programs(p. 181)
• Organization(p. 181)
• The News and Feature Program(p. 181)
• Commentary and News(p. 184)
• The Live Contest(p. 186)
• Application and Review(p. 192)
• 6 Features, Documentaries, and Reality Programs(p. 194)
• Writing Techniques(p. 214)
• Form(p. 214)
• Approach(p. 215)
• Process(p. 215)
• Technique(p. 216)
• The Feature: Application(p. 217)
• Documentaries(p. 229)
• Types(p. 229)
• Point of View (POV)(p. 230)
• Structure(p. 235)
• Biographies(p. 237)
• Minidocumentaries(p. 245)
• Special Considerations(p. 250)
• Reality Programs(p. 252)
• Writing Technique(p. 253)
• Application and Review(p. 265)
• 7 Interview and Talk Programs(p. 266)
• The Interview(p. 267)
• Types(p. 267)
• Preparation(p. 268)
• Research(p. 273)
• Format(p. 274)
• Structure(p. 279)
• Technique(p. 280)
• Format Tips(p. 281)
• The Entertainment Interview(p. 281)
• The News Interview(p. 281)
• The Internet(p. 284)
• Discussion Programs(p. 286)
• Approach(p. 286)
• Types(p. 287)
• Speeches(p. 292)
• Special Considerations(p. 294)
• Women's Programs(p. 294)
• Ethnic Programs(p. 297)
• Application and Review(p. 301)
• 8 Music, Variety, and Comedy(p. 302)
• Music: Radio(p. 303)
• Format Types(p. 304)
• Theme(p. 306)
• Organization and Technique(p. 309)
• Music Videos(p. 314)
• Music on the Internet(p. 321)
• Variety and Comedy(p. 322)
• Program Types(p. 323)
• Approach and Organization(p. 324)
• Comedy(p. 324)
• Application and Review(p. 326)
• 9 Corporate, Educational, and Children's Programs(p. 327)
• Corporate Programs Procedure(p. 329)
• Objectives(p. 329)
• Treatment or Outline(p. 331)
• Research(p. 332)
• Production(p. 332)
• Evaluation(p. 332)
• Writing Techniques(p. 333)
• Application: Video-Internal Training(p. 336)
• Application: Power-point and Audio-Internal Training(p. 344)
• Application: Video and Film-External Professional(p. 350)
• Application: Video-External Information and Public Relations(p. 357)
• The Internet(p. 367)
• Formal Education Programs(p. 375)
• Approach(p. 375)
• Techniques(p. 376)
• Children's Programs(p. 381)
• Approach(p. 381)
• Format(p. 381)
• Writing Techniques(p. 382)
• The Manuscript(p. 382)
• Application and Review(p. 386)
• 10 The Play(p. 387)
• Sources(p. 389)
• Structure(p. 391)
• Concepts of Playwriting(p. 393)
• Unity(p. 393)
• Plot(p. 394)
• Character(p. 396)
• Dialogue(p. 397)
• Exposition(p. 399)
• Preparation(p. 399)
• Setting(p. 400)
• Developing the Script(p. 401)
• The Treatment, Scenario, or Outline(p. 401)
• High Concept(p. 403)
• Play Analysis(p. 403)
• The Filmed Play(p. 403)
• The Taped Play(p. 412)
• Special Play Forms(p. 427)
• The Premium Play(p. 427)
• The Soap Opera(p. 431)
• The Miniseries(p. 432)
• The Sitcom(p. 434)
• The Cartoon(p. 434)
• Special Considerations(p. 435)
• The Children's Program(p. 435)
• Women(p. 435)
• Racial and Ethnic Stereotyping(p. 436)
• Internet Considerations(p. 437)
• Problems and Potentials(p. 442)
• Application and Review(p. 443)
• 11 Professional Opportunities(p. 444)
• Playwriting(p. 449)
• Commercials and Copywriting(p. 451)
• News(p. 453)
• Corporate Media(p. 456)
• The Internet(p. 458)
• The Proposal(p. 459)
• Program Pitch(p. 460)
• Copyright(p. 462)
• College Preparation(p. 463)
• Glossary(p. 465)
• Index(p. 479)