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Businesss research methods Donald R. Cooper, Pamela S. Schindler.
Idioma: Español Detalles de publicación: New York McGraw Hill Irwin c2003.Descripción: xix, 857 p. ill 25 cm. + 1 CD-ROM (4 3/4 in)ISBN:- 0072819790
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HD 30.4 .E47 2003 (Navegar estantería(Abre debajo)) | Disponible | 50000003196598 |
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Descripciones mejoradas de Syndetics:
This text offers coverage of the fundamentals of research concepts and practical applications.
Incluye CD-ROM titulado Student cd-rom to accompany Business research methods. Disponible en el libro.
Includes bibliographical references and index.
EIGM 01/2010
Tabla de contenidos provista por Syndetics
- Part I Introduction to Business Research
- 1 Research in Business
- 2 Addressing Management Problems with Scientific Thinking
- 3 The Research Process
- 4 The Research Proposal
- 5 Ethics in Business Research
- Part II The Design of Research
- 6 Design Strategies
- 7 Sampling Design
- 8 Measurement
- 9 Measurement Scales
- Part III Sources and Collection of Data
- 10 Exploring Secondary Data
- 11 Survey Methods: Communicating with Respondents
- 12 Instruments for Respondent Communication
- 13 Observational Studies
- 14 Experimentation
- Part IV Analysis and Presentation of Data
- 15 Data Preparation and Description
- 16 Exploring, Displaying, and Examining Data
- 17 Hypothesis Testing
- 18 Measures of Association
- 19 Multivariate Analysis: An Overview
- 20 Presenting Results: Written and Oral Reports Cases
- Appendixes A Core Business Reference Sources: Printed and Electronic Resource Title List
- B Decision Theory Problem
- C Request for Proposal (RFP): Assessment and Contents
- D Sample Student Term Project
- E Nonparametric Significance Tests
- F Selected Statistical Tables