Tourism the business of travel Roy A. Cook, Laura J. Yale, Joseph J. Marqua.

Por:

Cook, Roy A

Colaborador(es):

Detalles de publicación: Upper Saddle River, NJ Pearson Education c2010.Edición: 4th edDescripción: xvii, 414 p. ; 28 cmISBN:

9780137147298

Tema(s):

Tourism

Clasificación LoC:

G155.A1 C674 2006

Existencias
Imagen de cubierta	Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Ubicación en estantería	Signatura topográfica	Materiales especificados	Info Vol	URL	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems	Prioridad de la cola de reserva de ejemplar	Reservas para cursos
	Libro	Biblioteca de Mayagüez Colección General mb				G 155 .A1 C674 2010 (Navegar estantería(Abre debajo))					Disponible			50000003196747

Total de reservas: 0

Descripciones mejoradas de Syndetics:

Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Includes bibliographical references.

EIGM 02/2010

Tabla de contenidos provista por Syndetics

part i The Traveling Public and Tourism Promoters
1 Introducing the World's Largest Industry, Tourism
2 Marketing to the Traveling Public
3 Delivering Quality Tourism Services
4 Bringing Travelers and Tourism Service Suppliers Together
5 Capturing Technologies' Competitive Advantages
Readings
Integrative Cases
part ii Tourism Service Suppliers
6 Transportation
7 Accommodations
8 Food and Beverage
9 Attractions and Entertainment
10 Destinations
Readings
Integrative Cases
Part iii The Service and Hospitality Environment
11 Economic and Political Impacts of Tourism
12 Environmental and Social/Cultural Impacts of Tourism
13 Sustaining Tourism's Benefits
14 Exploring the Future of Tourism
Readings
Integrative Cases
Appendix A Geography: Your Window to the World
Appendix B Tourism Research
Appendix C Choosing a Career and Finding a Job

Extracto provisto por Syndetics

"As the title suggests, tourism is viewed through the lens of business, focusing on the management, marketing, and financial issues most important to industry members. In addition, the text begins with a comprehensive model of tourism, and the book unfolds by considering each piece of the model in succession. All students should find the text enjoyable and educational no matter which part of the industry they find most compelling." "This book engages students in the learning experience. Its appealing writing style and hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as for anyone who wants to know more about the inner workings of this industry. The authors have added a variety of readings, exercises, and cases to the third edition to augment the expanded content."--BOOK JACKET.

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