Descripciones mejoradas de Syndetics:

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.

The Second Edition features:

- New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management

- New case vignettes and cases of corporate communications in US and European companies

- An integrated case (Toyota) at the end of the text connecting all the different themes of the book.

Praise for the First Edition :

`A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA

`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Tabla de contenidos provista por Syndetics

• Part 1 Historical Background
• Introduction to Corporate Communication
• Corporate Communication in Historical Perspective
• Part 2 Conceptual Foundations
• Stakeholder Management and Communication
• Corporate Identity, Corporate Image and Corporate Reputation
• Part 3 Corporate Communication In Practice
• Communication Strategy and Planning
• The Organization of Corporate Communication
• Communication Practitioners
• Roles and Professional Development
• Part 4 Specialist Areas In Corporate Communication
• Media Relations
• Internal Communication and Change Communication
• Issue and Crisis Management
• Part 5 Integrated Case Study
• Corporate Communication in Toyota

Notas de autor provistas por Syndetics

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).