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Small business management an entrepreneur's guidebook Mary Jane Byrd, Leon C. Megginson.

Por: Colaborador(es): Detalles de publicación: Boston, MA McGraw-Hill/Irwin c2009.Edición: 6th edDescripción: p. ill. 26 cmISBN:
  • 9780073405070
Tema(s): Clasificación CDD:
  • 658.022 M497s5 22
Clasificación LoC:
  • HD62.7 .S5943 2009
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Descripciones mejoradas de Syndetics:

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic how-to perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to this edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

Includes bibliographical references and indexes.

Tabla de contenidos provista por Syndetics

  • Part I The Dynamic Role Of Small Business
  • Chapter 1 Starting Your Small Business
  • Chapter 2 Family-Owned Businesses
  • Chapter 3 Forms of Ownership of Small Businesses
  • Chapter 4 Maintaining Good Government Relations and Business Ethics
  • Part II How To Plan And Organize A Business
  • Chapter 5 Becoming the Owner of a Small Business
  • Chapter 6 Planning, Organizing and Managing a Small Business
  • Chapter 7 How to Obtain the Right Financing for Your Business
  • Part III How To Market Goods and Services
  • Chapter 8 Developing Marketing Strategies
  • Chapter 9 Promoting and Distributing
  • Part IV How To Organize, Manage and Operate the Business
  • Chapter 10 How to Obtain and Manage Human Resources and Diversity in Small Companies
  • Chapter 11 How to Maintain Good Relationships with Your Employees and Their Representatives
  • Chapter 12 Obtaining and Laying Out Operating Facilities
  • Chapter 13 Purchasing, Inventory, and Quality Control
  • Part V Basic Financial Planning and Control
  • Chapter 14 Basic Financial Planning
  • Chapter 15 Budgeting and Controlling Operations and Taxes
  • Chapter 16 Using Computer Technology in Small Businesses
  • Chapter 17 Risk Management, Insurance, and Crime Prevention Workbook for Developing a Successful Business Plan
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