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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415 .L3618 2006 (Navegar estantería(Abre debajo)) | Disponible | 50000003191813 | ||||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 L2181e4 E (Navegar estantería(Abre debajo)) | Disponible | 80000002432006 |
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Descripciones mejoradas de Syndetics:
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.
Includes bibliographical references and index.
gccmar2009
Tabla de contenidos provista por Syndetics
- Preface(p. xvii)
- Part 1 The World of Marketing(p. 1)
- 1 An Overview of Marketing(p. 4)
- 2 Ethics, Social Responsibility, and the Marketing Environment(p. 28)
- 3 Developing a Global Vision(p. 64)
- Part 1 Closing(p. 104)
- Part 2 Analyzing Marketing Opportunities(p. 109)
- 4 Consumer Decision Making(p. 112)
- 5 Business Marketing(p. 156)
- 6 Segmenting and Targeting Markets(p. 184)
- 7 Decision Support Systems and Marketing Research(p. 216)
- Part 2 Closing(p. 254)
- Part 3 Product and Distribution Decisions(p. 259)
- 8 Product and Services Concepts(p. 262)
- 9 Developing and Managing Products(p. 288)
- 10 Marketing Channels and Supply Chain Management(p. 313)
- 11 Retailing(p. 352)
- Part 3 Closing(p. 394)
- Part 4 Promotion and Pricing Decisions(p. 399)
- 12 Marketing Communications and Personal Selling(p. 402)
- 13 Advertising and Public Relations(p. 446)
- 14 Internet Marketing(p. 488)
- 15 Pricing Concepts(p. 490)
- Part 4 Closing(p. 522)
- Careers Appendix(p. 528)
- Glossary(p. 530)
- Endnotes(p. 542)
- Bibliographies(p. 554)
- Subject/Company Index(p. 556)
- Internet Index(p. 569)