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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES, Eighth Edition, is a comprehensive Strategic Management case text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW(tm) online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of case studies to give students an effective overview of critical issues they will confront as rising professionals in today's evolving business environment.

Tabla de contenidos provista por Syndetics

• 1 3M: Cultivating Core Competency
• 2 A-1 Lanes and the Currency Crisis of the East Asian Tigers
• 3 Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel
• 4 Amd vs Intel: Competitive Challenges
• 5 Boeing: Redefining Strategies to Manage the Competitive Market
• 6 Capital One: The American Credit Card Company's Growth Strategies
• 7 Carrefour in Asia
• 8 Dell: From a Low Cost PC Maker to an Innovative Company
• 9 Governing the House of the Mouse: Corporate Governance at Disney, 1984+2006
• 10 Ford Motor Company
• 11 Jack Welch and Jeffrey Immelt: Continuity and Change in Strategy, Style and Culture at GE
• 12 The Home Depot
• 13 China's Home Improvement Market: Should Home Depot Enter or Will It Have a Late-mover (Dis)advantage?
• 14 Huawei: Cisco's Chinese Challenger
• 15 ING Direct: Rebel in the Banking Industry
• 16 JetBlue Airways: Challenges Ahead
• 17 Corporate Governance at Knight Transportation Inc
• 18 Lufthansia: Going Global, but Howto Manage Complexity?
• 19 Microsoft's Diversification Strategy
• 20 NestlT: Sustaining Growth in Mature Markets
• 21 Netflix
• 22 PenAgain: An Entrepreneur Seeks the Holy Grail of Retailing
• 23 PSA Peugeot Citrodn: Strategic Alliances for Competitive Advantage?
• 24 Sun Microsystems
• 25 Teleflex Canada: A Culture of Innovation
• 26 Tyco International--A Case of Corporate Malfeasance
• 27 Vodafone: Out of Many, One
• 28 Wal-Mart Stores, Inc
• 29 WD-40 Company: The Squeak, Smell, and Dirt Business