Contemporary business David L. Kurtz.
Detalles de publicación: Mason, OH South-Western Cengage Learning c2009.Edición: 12th ed., 2009 updateDescripción: 1 v. (various pagings) ill. 28 cmISBN:- 9780324653847 (student ed. : pbk.)
- 9780324653892 (Instructor's ed.)
- 9780324536584 (audio CDs)
- At head of cover title Boone & Kurtz
- Contemporary business : 2009
- 658 B7248c 2009
- HD31 .B6188 2009
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658 B7248c 2009 (Navegar estantería(Abre debajo)) | Disponible | 80000002374679 |
Descripciones mejoradas de Syndetics:
CONTEMPORARY BUSINESS 2009, 12e, is updated and even better than before! Containing the most important introductory business topics, this paperback text includes the most current information available. You'll find that this new updated edition of CONTEMPORARY BUSINESS will excite you about the world of business as well as help improve your critical-thinking skills. Opening new doors of possibility can be difficult, but CONTEMPORARY BUSINESS gives you the business language you need to feel confident in taking the first steps toward becoming a successful business major and a successful businessperson. The Best Just Got Better!
Rev. ed. of: Contemporary business 2006 / Louis E. Boone, David L. Kurtz.
"Contemporary business 2009 edition"--T.p. verso.
Accompanied by: Audio chapter reviews / scripts by Teresa Dulaney Dewald ; narration by Heather McIntyre and Mike Martini.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Prologue: Jumpstarting Your Business Career
- Part I Business in a Global Economy
- 1 The Framework of Contemporary Business
- 2 Business Ethics and Social Responsibility
- 3 Economic Challenges Facing Global and Domestic Business
- 4 Competing in Global Markets
- Part II Starting and Growing Your Business
- 5 Options for Organizing Small and Large Businesses
- 6 Starting Your Own Business: The Entrepreneurship Alternative
- 7 Electronic Business: Doing Business Online
- Part III Management : Empowering People to Achieve Business Objectives
- 8 Management, Leadership, and the Internal Organization
- 9 Human Resource Management, Motivation, and Labor-Management Relations
- 10 Improving Performance through Empowerment, Teamwork, and Communication
- 11 Production and Operations Management
- Part IV Marketing Management
- 12 Customer-Driven Marketing
- 13 Product and Distribution Strategies
- 14 Promotion and Pricing Strategies
- Part V Managing Technology and Information
- 15 Using Technology to Manage Information
- 16 Understanding Accounting and Financial Statements
- Part VI Managing Financial Resources
- 17 Financial Management and Institutions
- 18 Financing and Investing through Securities Markets
- Appendix A Risk Management and Insurance
- Appendix B Personal Financial Planning
- Appendix C Developing a Business Plan