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Electronic commerce 2008 a managerial perspective Efraim Turban ... [et al.].
Detalles de publicación: Upper Saddle River, NJ Pearson Prentice Hall c2008.Descripción: xlix, 910 p. ill. 28 cmISBN:- 9780132243315
- 658.872 E385 22
- HF5548.32 T87 2008
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.872 E385 (Navegar estantería(Abre debajo)) | Disponible | 80000002373036 |
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Descripciones mejoradas de Syndetics:
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Electronic Commerce: A Managerial Perspective 2008
- Part 1 Introduction to E-Commerce and E-Marketplaces
- Chapter 1 Overview of Electronic Commerce
- Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
- Part 2 Internet Consumer Retailing
- Chapter 3 Retailing in Electronic Commerce: Products and Services
- Chapter 4 Consumer Behavior, Market Research, and Advertisement
- Part 3 Business-to-Business E-Commerce
- Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets
- Chapter 6 B2B Exchanges, Directories, and Other Support Services
- Chapter 7 E-Supply Chains, Collaborative Commerce, and Corporate Portals
- Part 4 Other EC Models and Applications
- Chapter 8 Innovative EC Systems: E-Government to E-Learning to C2C
- Chapter 9 Mobile Computing and Commerce and Pervasive Computing
- Part 5 EC Support Services
- Chapter 10 Dynamic Trading: E-Auctions, Bartering, and Negotiations
- Chapter 11 E-Commerce Security
- Chapter 12 Electronic Payment Systems
- Chapter 13 Order Fulfillment, eCRM, and Other Support Services
- Part 6 EC Strategy and Implementation
- Chapter 14 E-Commerce Strategy and Global EC
- Chapter 15 Economics and Justification of Electronic Commerce
- Chapter 16 Launching a Successful Online Business and EC Projects
- Chapter 17 Legal, Ethical, and Compliance Issues in EC
- Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment Online
- Part 7 Application Development
- Chapter 19 Building E-Commerce Applications and Infrastructure Online
- Appendices
- A Current EC Research
- B Structure and Components of E-Commerce Business Model
- C E-Business Planning and Analysis Framework Technical
- Appendices
- A Infrastructure for Electronic Commerce
- B Web Page Design and Creation
- C Software (Intelligent) Agents Online Tutorials T1 E-Business Plan T2 Supply Chain Management www.prenhall.com/turban
Notas de autor provistas por Syndetics
Senior Lecturer, University of Stirling.050